Digital Marketing Specialist
2 days ago
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns for retail products and promotions across social media, email, website, and online marketplaces
- Manage social media accounts to drive customer engagement, brand awareness, and sales
- Monitor and analyze campaign performance using analytics tools to measure ROI and customer behavior
- Collaborate with merchandising, sales, and creative teams to create promotional content and campaigns
- Conduct market and competitor research to identify retail trends and opportunities
- Optimize product listings, website content, and paid advertising campaigns (Google Ads, Facebook Ads) for retail audiences
- Track online customer journey and suggest improvements to increase conversions
Qualifications / Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 1–3 years of experience in digital marketing, preferably in retail or e-commerce
- Strong understanding of retail marketing trends, seasonal campaigns, and online shopping behavior
- Experience with SEO, SEM, email marketing, and social media marketing
- Proficiency in analytics tools (Google Analytics, Meta Business Suite, etc.)
- Excellent communication, creative, and organizational skills
Job Type: Full-time
Work Location: In person
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