Brand Specialist

The Brand Specialist provides support to the Senior Social Media Manager in executing brand initiatives with a strong focus on social media management and influencer marketing. The role is responsible for coordinating campaigns, developing engaging content, and assisting in the implementation of influencer collaborations to strengthen brand's digital presence.

Key Accountabilities: 

•    Assist the Senior Social Media Manager in implementing social media strategies.

•    Support the planning, scheduling, and posting of content across social media platforms.

•    Coordinate with influencers and content creators.

•    Monitor social media engagement, track performance metrics, and prepare, and prepare reports.

•    Research industry trends, competitor activities, and emerging influencers to identify new opportunities.

•    Draft copy and content ideas for social media, ensuring alignment with brand tone and guidelines.

•    Coordinate with agencies, vendors, and internal creative teams to execute campaigns.

•    Help manage event coverage, live posting, and amplification of marketing activations on digital platforms.

•    Ensure that all digital and influencer related initiatives are aligned with overall brand strategy.

•    Provide administrative and logistical support to the team.

•    Bachelor's degree in Marketing, Business Administration, Communications, or related field.

• years experience of experience in social media, digital marketing, or brand support roles.

•    Strong understanding of marketing principles, branding, and consumer behavior.

•    Excellent communication, presentation and organizational skills.

•    Creative thinker with attention to detail. 

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A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers' insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.