Senior Director, Commercial APAC

4 days ago

Manila, National Capital Region, Philippines Emma - The Sleep Company Full time ₱2,000,000 - ₱2,500,000 per year

What You'll Do

Strategic Growth & Market Leadership

  • Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma's global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
  • Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
  • Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
  • Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
  • Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
  • Drive EBIT, top-line growth and NPS as primary success metrics.

Leadership & People Development

  • Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
  • Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
  • Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
  • Form a strong regional leadership team with fellow senior regional leaders of other departments.
  • Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

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