Creative Director

Role Summary

The Creative Director leads the vision, strategy, and execution of creative work across all brand, marketing, product, and digital touchpoints. You are responsible for translating business goals into compelling creative campaigns; managing, mentoring, and growing the creative team; ensuring brand consistency; staying on top of trends/technology; and liaising with leadership/stakeholders to drive growth and ROI through creativity.

Core Responsibilities

• Define, refine, and uphold the brand's creative vision and voice across all platforms (digital, print, social, video, experiential).
• Lead ideation and concept development: campaigns, product launches, brand refreshes, multi-channel activations.
• Oversee creative execution: design, content, video, motion graphics, interactive, etc. Ensure high quality, consistency, and alignment with the brief.
• Manage and mentor a team of creatives (designers, copywriters, art directors, multimedia specialists). Build skills, enforce standards, and guide feedback.
• Collaborate with cross-functional teams (marketing, product, UX/UI, sales, content, strategy) to ensure creative aligns with strategic goals and performance metrics.
• Use data & insights: review metrics (engagement, conversion, campaign performance) to inform creative decisions. Adjust creative strategies based on what works.
• Manage budgets and resources (internal and external vendors/freelancers), timelines, and production processes to deliver on time and on budget.
• Maintain awareness of trends, tools, emerging technologies (e.g. AI/automation, XR, motion design), competitive landscape, and consumer insights. Integrate innovations when appropriate.
• Present creative concepts and strategies to senior leadership and/or clients; defend ideas, receive feedback, and adjust as required.
• Ensure brand governance: maintain brand guidelines, voice, and identity integrity. Approve final deliverables (visuals, copy, experiential).

These are non-negotiable. If the candidate lacks any, performance or alignment will suffer.

• Bachelor's degree (or higher) in Design, Fine Arts, Visual Communication, Advertising, Marketing, or related discipline; or equivalent proven experience.
• Minimum 7-10 years total creative experience in a creative/agency/brand role. At least 3-5 years in a leadership capacity (supervising a team).
• Strong portfolio of creative work demonstrating range (digital, print, video, social, experiential) and strategic thinking. Evidence of successful campaigns: concept → execution → measurable outcome.
• Deep understanding of design principles: typography, color, layout, visual storytelling, motion, UX/UI, responsive design. Proficiency with industry-standard tools: Adobe Creative Suite, Figma (or equivalent), video/motion tools
• Strong leadership and people-management skills: ability to mentor, give constructive feedback, and grow others. Experience managing remote/freelance teams is a plus.
• Excellent communication and presentation skills: able to articulate vision clearly, present to stakeholders, negotiate, and collaborate.
• Strategic mindset with business acumen: understands brand positioning, ROI, performance metrics, and budget management.
• Time management and project management skills: able to manage multiple concurrent projects, deadlines, and changing priorities without loss of quality.
• Familiarity with the local market trends and consumer behavior in the Philippines, plus exposure to international markets if relevant.
• Must comply with applicable laws (labor, data privacy, and intellectual property). Awareness of Philippine labor law, Data Privacy Act, and, if handling international clients, GDPR or related requirements.