SEO Manager
2 days ago
Position Snapshot
Location: Meycauayan, Bulacan, PH / Rockwell, Makati, PH
Company: Nestlé Business Services AOA, Inc.
Full-time | Hybrid: Once a week onsite
POSITION SUMMARYJoining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline and excellence. Are you ready to join us?
A DAY IN THE LIFE …As the SEO Manager, you will serve as the Above Market Single Point of Contact (SPOC) supporting the Zone Category eBusiness Manager and Market eBusiness Leads. Your mission is to drive the creation and implementation of holistic Search strategies—across SEO, SEM, eRetail, and Voice Search—and help stakeholders accelerate their objectives and KPIs more effectively and efficiently.
You will collaborate with internal teams (Zone, IBS, MSE) and external partners (Google, Amazon, BrightEdge) to ensure best-in-class execution and innovation in Search.
Key ResponsibilitiesStrategic Leadership: Drive and support Search initiatives in assigned markets to meet eBusiness goals.
Search Program Management: Create, manage, and optimize paid and organic search programs across Search Engines, eRetailers, Platforms, and Voice Search.
Agency Relationship Management: Act as the primary owner of Search agency relationships at Zone/Market level. Provide regular performance and optimization reports to stakeholders.
Capability Building: Support market teams with Search capability building—from beginner to advanced—via training sessions, workshops, webinars, and written guidelines.
Search Maturity Assessment: Evaluate brands' Search maturity and develop tailored Search Packs to build understanding and execution excellence.
Framework Advocacy: Promote the adoption of global SBU and Search 2.0 frameworks across markets and brands.
Keyword Strategy & Localization: Develop and localize keyword strategies aligned with business objectives to optimize content and performance.
Performance Reporting: Deliver actionable insights through regular reports and best practice documentation.
Technology Enablement: Ensure full utilization of IBS services and MSE solutions to meet strategic goals.
Trend Monitoring: Stay updated on SEO/SEM trends and emerging technologies, sharing insights and recommendations with stakeholders.
- Proven Search experience with a holistic understanding of SEO, Paid Search, and eRetail.
- International SEO project experience and agency background.
- Team management experience (minimum 2 years, managing at least 2 SEO direct reports).
- Minimum 5 years in digital marketing, with 4 years focused on SEO.
- Experience working with large FMCG brands and complex organizational models.
- Strong track record of delivering on KPIs and driving cross-market agendas.
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us
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