Search Engine Optimization Specialist

5 days ago

Makati City, National Capital Region, Philippines Dentsu Global Services Full time ₱900,000 - ₱1,200,000 per year

Merkle Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path's mission is: To know. To Share. To be our Partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.

Role Overview

We're looking for a data-savvy, AI-aware SEO Associate to support our growing SEO team. This role is ideal for someone who understands the evolving search landscape and is eager to apply both technical and content-driven strategies to improve organic visibility and performance.

Key Responsibilities

  • Execute and support technical SEO audits; monitor site health, Core Web Vitals, and structured data implementation.
  • Conduct advanced, intent-focused keyword research using industry-standard SEO tools and sources.
  • Develop and implement internal and external linking strategies that align with semantic SEO and topical authority.
  • Collaborate cross-functionally with content, UX, analytics, and development teams to ensure SEO is embedded in all digital initiatives.
  • Stay ahead of algorithm updates and AI search trends, including voice search, and visual search optimization.
  • Create and present performance reports using tools like Looker Data Studio; provide actionable insights based on data.
  • Support content optimization with a focus on E-E-A-T principles, entity-based SEO, and user intent.
  • Evaluate and test emerging SEO tools and AI technologies to improve workflow efficiency and performance.

Qualifications

  • Bachelor's degree or equivalent experience in digital marketing, communications, or a related field.
  • 2–4 years of hands-on SEO experience (agency or in-house).
  • Strong understanding of modern SEO: semantic search, structured data, Core Web Vitals, and the implications of JavaScript heavy websites.
  • Proficiency with tools like Screaming Frog, Ahrefs, Semrush, MajesticSEO and more for SEO workflows.
  • Experience with GA4 (or other Analytics platforms such as Amplitude or Adobe), Google Search Console, Looker Studio. Familiarity with SQL or BigQuery is a plus.
  • Comfortable working across CMS platforms (e.g., WordPress, Shopify, Contentful) and basic HTML/CSS.
  • Strong communication skills with the ability to explain technical concepts to non-technical stakeholders.
  • Bonus: Familiarity with AI content workflows, prompt engineering, or SEO automation tools.

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