Regional Marketing Manager

JOB SUMMARYThe Regional Marketing Support Manager is an experienced marketing practitioner with significant exposure to brand management, events and activation, marketing communications, and marketing operations. He/she reports to the Regional General Manager and supervises the Marketing Support personnel across the region of assignment.

The incumbent will lead the marketing support team in bringing the brand story to life on the ground, implementing marketing strategies that support the different sales channels, and providing market information to aid in decision-making and strategy development. The RMM is a leader and a team player, a creative thinker and problem-solver, organized, and agile. DUTIES AND RESPONSIBILITIES1.

Regional Business, Marketing Operations, and Market StrategyDevelop and drive effective marketing activities for the following objectives:On-target sales results

Increased consumer engagement in each step of the sales funnel

Improved regional Share of VoiceIncreased project visibility

Maximized Regional & Territory publicity/PR in close collaboration with the PR ManagerActive homeowner/community engagement

Trigger, review, monitor, and track the territory team's compliance with brand standard marketing materials and the delivery of sales teams' selling tools and requirements

Oversee allocation, supervise spending, and track/monitor yearly marketing budget for the assigned project group/territory

Ensure the smooth implementation of various on-strat, on-ground activities and initiatives

Oversee strategy for project group/territory digital marketing efforts through various platforms that maximize reach to increase sales conversion

Work closely with Project Development, Territory Marketing Support personnel, and sales teams to deliver sales targets

Facilitate the territory cascade of marketing campaigns and departmental programs2. Marketing Team LeadershipLead/train the MSOs in conceptualizing, organizing, and implementing marketing and sales generating events, including community engagement initiatives per territory assignment

Develop an efficient monthly reporting and monitoring system for MSO's monthly activities i.e., marketing activations/event calendars, budget memo status and updates, post-mortem reports, competitive scans, payments and liquidations, etc.Ensure an accurate inventory of all marketing assets and collateral

Collaborate with MSOs in conducting regular competitive scans, research, and other related studies to provide market intelligence in support of the business

Ensure that site merchandising is updated and brand-standard compliant3. People ManagementCarry out supervisory responsibilities following the organization's policies which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff

Planning, assigning, and directing tasks

Appraising performance, rewarding, counselling, and disciplining employees

Addressing complaints and resolving problems

Any task that may be assigned from time to timeQUALIFICATIONSBachelor's Degree holder in Business, Real Estate Management, Communications, and other related disciplines

With a minimum of 10 years of experience, 3 years in a managerial role

Experience in the real estate ( residential) industry is required

With extensive experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix. Experience in crafting and implementing successful, multi-channel marketing campaigns (real estate industry is an advantage but not required)Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Self-starter who thrives in a fast-paced environment

Experience in working with cross-functional teams

Up to date with latest trends and marketing best practices

Amenable to be assigned in Davao City