Trade Marketing Manager

1 day ago

Pasig, National Capital Region, Philippines Addiction Pet Foods Full time
About the Job:

Senior Trade Marketing Manager (Global Scope, Work-From-Home)
Shape how pet parents discover our brands in-store and online, across markets worldwide.

About Addiction Foods:
Addiction Foods is a fast-growing, brand-led pet food company on a mission to go further for pets. We develop premium, nutritionally advanced products and partner with leading retailers and pet specialty stores across multiple countries.

This is a work-from-home role with a global scope, collaborating virtually with cross-market teams and partners.

About the Role: As Senior Trade Marketing Manager, you'll be the engine behind our global in-store and online presence. You'll work hand-in-hand with Sales, Brand Marketing, and Key Accounts across markets to build trade programs that:
  • Win space, visibility, and share at retail.
  • Strengthen partnerships with our key customers worldwide.
  • Turn shoppers into loyal brand advocates.

You'll also lead and mentor a trade marketing team, ensuring best-in-class execution across modern trade, general trade, pet specialty, and e-commerce (where applicable), all while operating from a remote, work-from-home setup.

What You'll Do: Lead Trade Strategy & Planning:
  • Develop annual and quarterly global trade marketing plans aligned with brand and sales goals.
  • Turn brand strategies into customer-specific initiatives and promotions by market.
  • Spot and size growth opportunities by channel, customer, and category across countries.
Activation & Shopper Execution:
  • Design and roll out visibility, merchandising, promotions, and shopper activation programs in key markets.
  • Set clear execution standards and track performance across channels and countries.
  • Lead development of effective promo mechanics, and retailer/ distributor's assets, POSM, displays, that stand out on shelf and online.
Customer & Channel Partnership:
  • Partner with Key Account Managers and Sales to co-create powerful customer plans for global and regional retailers.
  • Present trade programs and post-activity reviews to internal stakeholders and key customers.
  • Support new product launches with sharp, insight-led activation plans across markets.
Insights & Performance:
  • Use category, shopper, and sales data to sharpen strategies and plans by market.
  • Track ROI, uplift, and off-take, and recommend smart optimisations.
  • Monitor competitors globally and respond with agile, impactful initiatives.
Team Leadership:
  • Coach, develop, and inspire the trade marketing team to high performance.
  • Set clear objectives and KPIs, driving ownership, collaboration, and remote ways of working.
  • Champion a "test, learn, improve" mindset within the team.

What We're Looking For:
  • 5–8+ years' solid experience in Trade Marketing within FMCG or Pet Food (or closely related categories).
  • Proven track record of leading trade programs that delivered measurable business impact (sales, share, distribution, or visibility).
  • Experience managing and developing a team.
  • Strong understanding of retail, distributor, and/or pet specialty channels.
  • Experience in regional or multi-market roles is a strong advantage.
  • Strong commercial acumen; able to balance brand-building with sales and ROI.
  • Confident working cross-functionally with Sales, Marketing, Supply Chain, and external partners in a remote, virtual environment.
  • Dynamic, hands-on, and a natural marketer – blending creativity with data-driven decisions.
  • Excellent communication, presentation, and stakeholder management skills, comfortable working across time zones.

Why Join Us?
  • Global impact, real visibility – Own the trade marketing agenda and see your ideas come to life in-store and online across multiple markets.
  • Work from home, work with the world – Collaborate with passionate teams in different countries while enjoying the flexibility of a remote setup.
  • Build something meaningful – Help shape how pet parents experience a premium pet food brand they can trust.
  • Cross-functional exposure – Partner with regional Sales, Brand, E-commerce, and Supply Chain teams on high-impact projects.

How to Apply: If this sounds like you, please send your CV to

You may also attach a short cover letter highlighting:
  • Your most impactful trade marketing project (and the results), and
  • Your experience leading and developing a team, especially in a regional or global context.

We look forward to hearing how you can help us win with shoppers, customers, and pets around the world.

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