Trade Marketing Manager
5 days ago
Company: UCC UESHIMA COFFEE PHILIPPINES
The Trade Marketing Manager is primarily responsible for the achieving company sales targets/growths through developing and implementing BTL (Below the Line) strategies as well as consumer's/shopper's expectations.
Qualifications:
- Bachelors Degree in Business Administration Major in Marketing,
- Must have at least three 3-5 years related work experience in FMCG (Fast-moving consumer goods) Sales, Merchandising, product promotions and marketing.
- With high average planning, analytical and organizing skills
- Has Professional Work Ethics
- Ability to work across different multi-media platforms
- Attention to detail and team player
- Above Average written and oral communication skills
- Amenable to work in KAPITOLYO, PASIG CITY
Duties & Responsibilities:
- Develop and lead trade marketing projects, advertising activities and materials and ensures seamless implementation of such.
- Monitor effectiveness of trade promotions and manage annual budgets.
- Maintain brand guidelines at all times and adhere to processes.
- Coordinate with internal and external designers, printers and other providers through every stage of artwork development as required (concepts, proofs, press checks, final print etc).
- Align any Trade Marketing activity, point of sale and other collaterals to ensure quality and cost effectiveness with internal department and suppliers. Where applicable, coordination of legal requirements for consumer or trade promotions.
- Ensure brand and company point of sale items for core and promotional items remains relevant and up to date and manage inventory.
- Work closely with Finance to validate all promotions for future planning.
- Provide strategic direction and leadership to the Merchandising team to support the company's brand strategy.
- Train, develop and guide the company's Merchandising Team in order to provide acceptable Corporate Trade Standards across the company's customer base.
- Ensure that all company's Merchandising Directives are being adhered to, and to monitor company's planograms, and initiate improvements if required.
- To monitor the productivity levels of the Merchandising Team by reviewing Merchandiser reports, as well as Sales offtake and Expiry reports for individual outlets.
- Takes the lead and coordination with external partners, Sales team and internal departments on Trade events.
- Conduct trade audits on a regular basis and work with sales and merchandising team as needed.
- Performs other related functions as may be assigned by the immediate superior from time to time.
Job Types: Full-time, Permanent, Fresh graduate
Pay: Php45, Php50,000.00 per month
Benefits:
- Additional leave
- Company events
- Employee discount
- On-site parking
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Education:
- Bachelor's (Preferred)
Experience:
- Marketing Supervisor: 2 years (Preferred)
- Trade Marketing: 2 years (Preferred)
Work Location: On the road
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