Demand Generation Specialist

Drive Growth Through Smarter, Data-Driven Digital Campaigns

Think of the digital world as your canvas and every campaign as a brushstroke. In B2B SaaS and Customer Experience, you'll craft strategies that turn data into stories, clicks into connections, and insights into impact. Influence global markets, optimize journeys, and scale your career internationally.

Your Mission in Action

Be part of our client's team as a
Demand Generation Specialitst (Paid Media & SEO)
, owning the day-to-day execution of digital marketing for their B2B SaaS product. From paid ads to SEO, website CRO, analytics, and ABM, you'll run campaigns that turn traffic into demo requests and pipeline for global markets.

Career Snapshot

Employment Type: Full Time

Shift: Day Shift, Weekends Off

Work Setup: Work from Home

Perks & Benefits That Support Your Growth

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Permanent WFH arrangement
• Prime office location in Makati (Easy access to MRT stations, restaurants, and banks)
• Fixed weekends off
• Day shift schedule
• Client Immersion in Australia
• 25 Leave Credits per year
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit
  
  )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

What You Bring to the Team

• 2-10 years of hands-on digital marketing experience in a B2B SaaS or tech company
• Proven ability to achieve demo and lead targets through execution
• Strong expertise in
  paid ads, SEO, CRO, and analytics
• Skilled in editing websites and building landing pages
• Excellent written English, detail-oriented, and proactive
• Bonus: experience with
  G2 operations, HTML/CSS, A/B testing tools, SQL, or BI platforms

What You'll Do Every Day

Paid Media: Execute Campaigns End to End

• Launch and optimize Google Ads and LinkedIn Ads
• Build retargeting flows and audience lists
• Set up pixels, events, and conversion tracking

Website & CRO: Make the Site Faster and Convert Better

• Publish landing pages and run A/B tests
• Improve page speed, forms, and UX flow
• Update WordPress pages and structure

SEO / AIO: Grow Organic Visibility

• Conduct keyword research and on-page optimization
• Manage internal linking, schema, and content updates
• Report weekly on rankings and crawl health

Reviews & Marketplaces: Operate the Engines

• Run G2 review motions via email, SMS, and in-app prompts
• Maintain marketplace profiles and update assets

Analytics & Reporting: Keep the Data Clean

• Manage GA4, Google Search Console, Tag Manager, and dashboards
• Own UTMs, events, and attribution
• Deliver weekly performance insights

ABM & List Building: Fuel Campaigns and SDR Programs

• Build and enrich target-account lists
• Surface intent signals and insights
• Support Sales with high-quality prospecting data

Webinars & Digital Events

• Set up registration pages, emails, and reminders
• Coordinate assets and post-event follow-up

Tools You'll Use

• Google Ads
• LinkedIn Ads
• GA4
• Google Search Console
• Tag Manager
• Looker/Data Studio
• Ahrefs/Semrush
• MS Clarity/Hotjar/VWO/Optimizely
• WordPress
• Pipedrive
• ZoomInfo (or similar)

Quarterly outcomes (examples)

• Demo requests from digital channels
• MQLs from campaigns, content and website updates
• Faster, cleaner website performance and higher conversion rates
• Customer reviews (G2) through compliant, non-gated motions
• Accurate tracking, dashboards and attribution

About the Client

Our client is a global leader in Customer Experience (CX) management, transforming over 50 million interactions into meaningful insights.
They provide an AI-driven, all-in-one CXM platform that enhances customer, employee, social, and complaint experiences. Trusted by thousands of organizations worldwide, they deliver award-winning analytics, integrate with top enterprise systems, and help brands turn feedback into actionable strategies. Their innovative approach has earned them high global ratings and recognition for driving measurable business growth.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as
one of the Top 20 Dream Companies of Filipinos in 2024,
Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the
#EmaptaEra