Part-time | Senior Google Ads Specialist

1 week ago

Manila, National Capital Region, Philippines STAFF X Full time ₱600,000 - ₱1,200,000 per year

About the Role:

We're looking for a Senior Google Ads Specialist with 3–5 years of hands-on experience managing high-performing Google Ads campaigns. The ideal candidate should have a strong grasp of search strategy, keyword optimization, bidding tactics, and knows how to turn performance data into action. This is a strategic, executional, and results-driven role—perfect for someone who thrives in a fast-paced digital environment.

Key Responsibilities:

  • Develop, manage, and optimize Google Ads campaigns across Search (and potentially Display, Shopping, or YouTube).
  • Perform in-depth keyword research and continuously expand keyword lists based on performance data.
  • Evaluate and implement bid strategies tailored to campaign goals (e.g., target CPA, ROAS, manual CPC).
  • Regularly review and refine match types and search terms to eliminate waste and maximize conversions.
  • Write and test compelling ad copy variations to improve CTR and Quality Scores.
  • Monitor and optimize assets (e.g., site links, callouts, structured snippets) for improved ad performance.
  • Analyze campaign performance, generate actionable insights, and provide regular performance reports.
  • Collaborate with creative, landing page, and conversion rate optimization teams to align messaging and improve user journey.

Requirements

  • 3–5 years of experience managing Google Ads campaigns with proven results.
  • Strong understanding of keyword match types, Quality Score, audience targeting, and ad extensions.
  • Experience using automated and manual bidding strategies effectively.
  • Familiarity with A/B testing ad copy and using data to optimize performance.
  • Proficiency in Google Ads, Google Analytics (GA4 preferred), and Google Tag Manager.
  • Excellent analytical skills with a strong attention to detail.
  • Ability to work independently and manage multiple campaigns simultaneously.

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