Product Manager

SummaryThe Product Manager (FMCG) is responsible for the strategic direction and management of a portfolio of fast-moving consumer goods. This includes defining product strategy, conducting market analysis, developing product innovation pipelines, and collaborating with cross-functional teams to ensure successful product launches and ongoing product performance.

Key Responsibilities

Product Strategy and Planning:

• Develop and implement product strategies and roadmaps aligned with the company's overall goals and market opportunities.
• Define product positioning, target audience, and key features.
• Conduct market research to identify consumer needs, trends, and competitive landscape.
• Analyze market data and customer feedback to inform product decisions.

Product Development and Innovation:

• Lead the product development process from concept to launch, working closely with R&D, marketing, and supply chain teams.
• Identify and evaluate new product opportunities and innovations.
• Develop product prototypes and conduct testing to validate product concepts.
• Manage the product lifecycle, including product improvements, line extensions, and product discontinuations.

Marketing and Launch:

• Collaborate with the marketing team to develop and execute marketing plans and launch strategies.
• Define product messaging and positioning for marketing campaigns.
• Work with sales teams to develop sales materials and training programs.
• Monitor product performance and make adjustments to marketing plans as needed.

Financial Management:

• Develop and manage product budgets, including forecasting sales and expenses.
• Monitor product profitability and identify opportunities to improve margins.
• Conduct pricing analysis and make recommendations on pricing strategies.

Cross-Functional Collaboration:

• Work closely with cross-functional teams, including NPD, supply chain, sales, and marketing, to ensure alignment and effective communication.
• Lead cross-functional meetings and communicate product updates to stakeholders.
• Resolve any issues or conflicts that arise during the product development process.

Market Analysis and Competitive Intelligence:

• Continuously monitor market trends, consumer behavior, and competitive activity.
• Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats.
• Provide insights and recommendations to senior management on market trends and competitive landscape.

Consumer Insights:

• Gather and analyze consumer feedback through surveys, focus groups, and social media.
• Use consumer insights to inform product development and marketing strategies.
• Identify unmet consumer needs and develop product solutions to address those needs.

Brand Management:

• Ensure that products align with the company's brand identity and values.
• Maintain brand consistency across all product lines and marketing materials.
• Monitor brand performance and make recommendations on brand-building activities.

Qualifications

• Proven experience in product management, preferably in the FMCG industry.
• Experience in developing and launching new products.
• Experience in conducting market research and analyzing consumer data.

Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and other relevant software.
• Knowledge of marketing principles and product development processes.
• Ability to work effectively in a fast-paced environment.

Job Type: Full-time

Pay: Php50, Php60,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Promotion to permanent employee

Ability to commute/relocate:

• Philippines: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Food Product: 8 years (Required)

Work Location: In person