Senior Brand Identity Designer

4 days ago

Manila, National Capital Region, Philippines Kaizenaire Pte Ltd Full time ₱1,200,000 - ₱2,400,000 per year

We are seeking a skilled and creative Senior Brand Identity Designer to architect the entire visual ecosystem for our groundbreaking mobile app. We are looking for a strategic thinker who can translate our core mission into a compelling and cohesive brand story, from the foundational logo to the dynamic social media presence.

You will be the primary architect of our brand's visual identity, ensuring it captures the essence of inspiration and design excellence.

Key Responsibilities

  • Design Architecture & Strategy: Develop the comprehensive visual architecture for the brand, including typography systems, color palettes, imagery guidelines, and the overall design language.
  • Logo & Brand Mark Design: Create a unique, memorable, and scalable logo that serves as the cornerstone of our brand identity.
  • Cover & Key Visual Design: Design compelling cover art for the app store, website, and promotional materials that instantly communicate our app's value.
  • Brand Story Development: Collaborate with the marketing and product teams to visually articulate our brand's story, mission, and values across all touchpoints.
  • Social Media Presence: Design and define the visual strategy for our social media channels, including templates for posts, stories, and banners that drive engagement and brand recognition.
  • Asset Creation & Management: Produce a full suite of branded assets for both digital and print, ensuring consistency and quality at every stage.

Required Qualifications & Experience

  • A minimum of 3-5 years of professional experience in graphic design with a specialized focus on branding and visual identity.
  • An exceptional portfolio showcasing proven expertise in logo design, brand guides, and comprehensive branding projects.
  • Proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design software.
  • A strong understanding of design principles, typography, and color theory.
  • Demonstrated experience in developing visual identities for digital products, preferably in the tech or lifestyle sectors.
  • A keen eye for detail and a commitment to producing work that meets international quality standards.

Preferred Qualifications

  • Prior professional experience working in or with the Singapore (SG) market.
  • Experience in the interior design, architecture, or home lifestyle industries.
  • Understanding of mobile app UI/UX principles and design requirements.
  • Excellent communication and presentation skills to articulate and defend design decisions.

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