Graphics and Brand Designer

Discover your 100% YOU with MicroSourcing
Position
: Graphics and Brand Designer (Intermediate)

Location:
1880 Eastwood Avenue, Libis, Quezon City

Work setup & shift
: WFH | Night Shift

Why join MicroSourcing?

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (plus one or more dependents), paid time off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Benefit from flexible work arrangements that help you balance work and life.
• Career Growth: Take advantage of continuous learning and career advancement opportunities.
• Inclusive Teamwork: Join a team that celebrates diversity and fosters an inclusive culture.

Your Role
Job Responsibilities

Describe the job role and the day to day

tasks involved.

• Brand Strategy and Identity Responsibilities
• Develop Brand Identity Systems: Create and evolve core

brand elements, including logos, color palettes, typography,

and visual style guides. This involves understanding the

client's mission, vision, and target audience to build a visual

identity that resonates. Experience in softwares including

Figma and Adobe Suite is required.

• Establish Brand Guidelines: Produce a comprehensive brand

book or set of guidelines that dictate how the brand's visual

identity should be applied across all touchpoints, ensuring

consistency.

• Design Execution and Production
• Create Marketing and Communication Materials: Design a

wide range of collateral, both digital and print. This includes:

• Digital: Website graphics, social media assets, email

templates, banner ads, and presentations.

• Print: Brochures, sell sheets, case studies, business

cards, and packaging.

• Conceptualize and Illustrate: Generate creative concepts

and design solutions from scratch, either by hand or using

professional software like the Adobe Creative Suite

(Photoshop, Illustrator, InDesign, Figma, Canva).

• Manage Design Projects: Oversee multiple design projects

simultaneously, from initial concept to final delivery,

ensuring that all work is completed on time and within

scope.

• Collaboration and Communication
• Liaise with Clients: Act as a key point of contact for clients,

presenting design concepts, incorporating feedback, and

ensuring that designs accurately reflect their brand's desired

image and messaging.

• Collaborate with Internal Teams: Work closely with other

teams within the firm, such as marketing strategists,

copywriters, and project managers, to ensure creative

alignment with overall campaign goals.

• Present and Justify Work: Be able to articulate and defend

design choices to both clients and colleagues, explaining how

the creative decisions support the brand strategy.

• Continuous Improvement
• Stay Current on Trends: Continuously research and stay upto-date on the latest design trends, software, and

technologies to ensure the firm's creative output remains

fresh and competitive.

• Quality Assurance: Ensure all final designs meet the highest

standards of quality and accuracy, with meticulous attention

to detail. This includes reviewing designs for errors before

they are published or sent to a printer.

What You Need
Skills & Experience
Preferred:
Key Qualifications

• Hard Skills (Technical & Foundational)
• Expertise in Design Software: This is non-negotiable for our

team. We expect candidates to be highly proficient in the

Adobe Creative Suite, specifically Illustrator (for logos and

vector graphics), InDesign (for multi-page layouts), and

Photoshop (for image manipulation and digital assets),

Figma (for UI and UX design, development and

presentation), Microsoft PPTX, Canva.

• A Strong Portfolio: Your portfolio is the single most

important qualification you can show us. It should

showcase a diverse range of projects and demonstrate your

design process. We want to see how you approach a

project, from initial concept sketches and mood boards to

the final product. Demonstrated experience in professional

services is important.

• Deep Understanding of Design Principles: We need to see

that you have a solid grasp of core design principles. We're

looking for an understanding of color theory, typography,

and layout—the fundamentals that make a design effective,

not just attractive.

• Knowledge of Print & Digital Production: Our team works

across many different mediums. We need a designer who

understands the technical requirements for both print and

digital—from file formats like vector vs. raster to color

modes like CMYK vs. RGB.

• Soft Skills (Interpersonal & Strategic)
• Creative Problem-Solving: An agency designer isn't just an

artist; they are a problem-solver. We need you to take a

client's brief and solve their communication problem

through your design.

• Strong Communication Skills: Our team constantly

communicates with clients, account managers, and

copywriters. You must be able to articulate the "why"

behind your design choices clearly and confidently.

• Adaptability and Resilience: The agency environment is

fast-paced. You'll hopefully be juggling multiple projects

with tight deadlines, and we need you to accept

constructive feedback and be willing to iterate on designs

as needed.

• Collaboration and Teamwork: We believe that the best

work comes from collaboration. We're looking for someone

Who Can Work Effectively With Other Team Members To
ensure a smooth workflow and successful project

outcomes.

• Attention to Detail: Precision is key to our work. We expect

you to have a meticulous eye for detail, ensuring perfect

alignment, consistent branding, and flawless execution in

every single project.

• Education & Experience
• Education: While a bachelor's degree in Graphic Design or a

related field is a common qualification, a stellar portfolio

and relevant experience can often outweigh formal

education.

• Experience: We typically look for a few years of

professional experience, preferably in an agency setting.

This shows us you're familiar with the fast-paced, clientfacing nature of the work. For senior roles, a track record of

leading projects is essential.

Ideally, we will find someone who is not just able to create pretty

visuals, but a versatile creative who can solve business problems

and translate a client's goals into a compelling visual language.

Competencies/Personality

Traits

Collaborative, ego-free, detail-oriented, professional with poise,

(Working with senior-level executives requires a high degree of

professionalism. This includes being punctual, organized, and

polished in all interactions. They must be able to remain calm under

pressure and handle critical feedback with grace and a constructive

mindset.), excellent communications skills, strategic and analytical

thinking (ask why and how), and be flexible and adaptable.

Prior Experience

Describe the prior working experience a

candidate should have.

We typically look for a few years of professional experience,

preferably in an agency or multi-services professional services

setting. This shows us you're familiar with the fast-paced, clientfacing nature of the work.

Performance Measurement

How can we measure performance for

this job profile (KPIs/Metrics/Targets)

Efficiency (Project & Process)

• Project Completion Rate: The percentage of projects

completed on time and within the original scope.

• Time Spent vs. Estimated Time: A comparison of the actual

time spent on a project versus the initial time estimate. This

helps us improve future project quoting.

• Number of Revisions/Iterations: The average number of

rounds of client revisions required to finalize a design.

Fewer revisions often indicate better initial communication

and understanding of the client's needs.

• Utilization Rate: The percentage of a designer's available

time that is spent on billable client work. A higher utilization

rate indicates a well-managed workload.

Quality (Brand & Design)

• Brand Consistency Score: A metric that measures how well

the final designs adhere to the client's established brand

guidelines (e.g., color, typography, logo usage). This can be

measured through audits or checklists.

• Client Satisfaction Score (CSAT): Feedback from clients,

often gathered via post-project surveys, on their

satisfaction with the design work and the designer's

professionalism and communication.

• Stakeholder Satisfaction: Internal feedback from project

managers, copywriters, and other team members on the

collaborative process and design quality.

• Impact (Business & Marketing)
• Client feedback: Qualitatively, we will be meeting with

clients throughout the project and asking for feedback on

our work product including brand identity materials and

content and digital assets for campaigns, ads, events, etc.

• Conversion Rate: The percentage of people who take a

desired action (e.g., fill out a form, download a whitepaper,

make a purchase) after interacting with the design. This is a

common metric for digital assets like landing pages and

banner ads.

• Click-Through Rate (CTR): For digital marketing assets like

emails or ads, this measures the percentage of people who

click on the creative, indicating its ability to grab attention

and drive action.

• Brand Awareness & Recognition: While harder to quantify,

this can be measured through metrics like social media

mentions, web traffic, and search volume for the brand

name following a new campaign or brand identity launch.

• Return on Investment (ROI): This is a high-level metric that

measures the financial return generated by the design

work. For example, if a new e-book design leads to X

number of new leads that generate Y in revenue, the ROI

can be calculated by comparing Y to the cost of the design

project.

About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our Commitment to 100% YOU
MicroSourcing believes that our strength lies in the diversity and talent of our people. We foster an inclusive culture that embraces all races, genders, ethnicities, abilities, and backgrounds. We provide space for different perspectives and offer opportunities for everyone to thrive.

At MicroSourcing, equality isn't just a slogan—it's our way of life. We don't just accept your unique, authentic self—we celebrate it and value every contribution to our collective success and growth. Join us in celebrating YOU and your 100%

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