Digital Marketing

1 day ago

Makati City, National Capital Region, Philippines Batal Human Resource Services Full time ₱240,000 - ₱300,000 per year

Job Title: Digital Marketing Officer

Reports to: General Manager / Sales Department Head

Job Summary:

The Digital Marketing Officer is responsible for developing, implementing, and managing online

marketing campaigns to promote the company's products and services. This role plays a major

part in enhancing brand awareness, driving website traffic, generating leads, and increasing

customer engagement through various digital platforms.

Key Responsibilities:

  1. Social Media Management

o Manage and update company social media accounts (Facebook, Instagram,

TikTok, etc.).

o Plan and execute social media campaigns to increase engagement and followers.

o Monitor analytics and report performance metrics regularly.

  1. Content Creation

o Develop creative content (graphics, videos, captions) for online platforms.

o Coordinate with internal teams to ensure consistent brand messaging.

o Schedule and publish content according to marketing calendars.

  1. Advertising and Promotion

o Plan and manage paid advertising campaigns (Facebook Ads, Google Ads, etc.).

o Track ad performance, budget, and conversion rates.

o Recommend improvements for higher ROI.

  1. Website and SEO Management

o Maintain and update company website content.

o Optimize website and social media pages for SEO.

o Monitor traffic, engagement, and conversion data using analytics tools.

  1. Email and Online Campaigns

o Create and manage email marketing campaigns and newsletters.

o Build and maintain online customer databases.

  1. Market Research and Competitor Analysis

o Research digital trends, audience behavior, and competitor activities.

o Suggest strategies for improving digital presence and performance.

  1. Reporting and Coordination

o Prepare regular digital marketing reports and performance updates.

o Work closely with the Sales and Operations team to align campaigns with

business goals.

Qualifications:

 Bachelor's degree in Marketing, Advertising, Communication, or related field.

 At least 1–2 years of experience in digital marketing or social media management.

 Proficient in digital marketing tools (Meta Business Suite, Google Ads, Canva, etc.).

 Strong communication, creativity, and analytical skills.

 Ability to work independently and meet deadlines.

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Work Location: In person

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