Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines Private Advertiser Full time ₱104,000 - ₱130,878 per year

Key Responsibilities:

  • Manage the local marketing mix (6Ps - Proposition, Product, Pack, Price, Place and Promotions).
  • Recommend and implement pricing for new SKUs and promotions for product line up.
  • Lead brand campaigns and innovations to drive business growth.
  • Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress on on-time launches.
  • Grow e-commerce presence through formulation and implementation of campaigns and innovations with partners.

  • Analyze the success of marketing campaigns and submit reports to management.

  • Ensure target margins are achieved or exceeded.

  • Maintain or grow sales volume through healthy product mix and pricing by keeping current with supply and demand, changing trends and competition.
  • Create realistic sales forecasts after factoring in historical data, market conditions, set objectives and marketing plans.
  • Carry out market research to identify and evaluate new business opportunities by understanding customer needs categorizing technology drivers, and following broader industry trends.
  • Oversee product development, from conceptualization to implementation, ensuring the product meets customers' needs.
  • Collaborate with trade partners on the implementation of marketing activities, present key brand growth initiatives.
  • Contribute to team effort by accomplishing related results as needed; collaborate with internal teams.

Qualifications:

  • Minimum of 5 years of experience in a brand management role, preferably within the FMCG or the Beauty Retail industry
  • Proven track record of developing and implementing successful brand strategies that have driven measurable business results

  • Excellent communication and interpersonal skills, to effectively work in a team and collaborate with cross-functional stakeholders

  • Strong analytical and problem-solving abilities, with the capacity to interpret data and make data-driven decisions

  • Proficienct in Project Management, and highly organized
  • Bachelor's degree in Business, Marketing or a related field

What we offer

We are committed to fostering a dynamic and supportive work environment that empowers our employees to thrive. Our comprehensive benefits package includes competitive remuneration, opportunities for professional development, and a range of wellness initiatives to support your work-life balance. Join us as we redefine the future of the FMCG industry.

Ready to take your brand management career to new heights? Apply now and become a key part of our exceptional team.

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