
Marketing Manager
4 days ago
As
Marketing Manager
, you'll lead Vitalcare's marketing efforts across digital channels, strategic partnerships, and franchise support, developing campaigns that highlight our core values: innovation, reliability, and patient-centered care.
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with Vitalcare's brand and goals.
- Promote our nurse call, messaging systems, and Vitalcloud platform through content, digital marketing, and events.
- Create marketing collateral and toolkits for branches and partners.
- Analyze market trends and competitor activity to identify growth opportunities.
- Measure campaign performance and optimize strategies based on insights and ROI.
- Collaborate with cross-functional teams—sales, product development, and service—to align messaging and delivery.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of experience in B2B marketing, ideally within healthcare or technology sectors.
- Proven expertise in digital marketing (SEO, SEM, social media), content creation, and campaign analytics.
- Strong communication and project management skills.
- Proficiency with marketing tools such as CRM, analytics platforms, and content management systems.
Why Join Us?
- Be part of an
Australian-owned company
leading innovation in nurse call and patient communication systems. - Competitive benefits
with opportunities for professional growth and development. - Work with a
collaborative, mission-driven team
making a real impact in healthcare and aged care across Australia.
For over 30 years, Vitalcare has been at the forefront of nurse call and critical messaging technology in Australia. Trusted by healthcare facilities nationwide, our innovative solutions—including wired, wireless, and IoT-enabled systems—ensure seamless, patient-centered communication for aged care, hospitals, and home-based care. Proudly Australian-owned, we design, manufacture, and assemble our technology locally, supported by our proprietary cloud platform,
Vitalcloud
, which delivers real-time monitoring and insights.
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