
Brand Manager
2 days ago
Position Overview:
The Brand Manager to lead our brand-building initiatives, oversee campaign execution, and drive impactful product launches. The Brand Manager will play a key role in strengthening brand awareness, ensuring consistency across all channels, and leading a high-performing team to achieve marketing excellence.
Duties and Responsibilities:
Team Leadership and Development
- Lead, mentor, and inspire a team of marketing professionals to achieve business and brand goals.
- Foster a collaborative, innovative, and performance-driven culture.
- Identify skill gaps and provide coaching, training, and development opportunities.
- Set clear performance objectives and ensure accountability.
Campaign & Product Launch Management
- Develop and execute marketing campaigns that align with brand strategy and company goals.
- Plan and oversee campaign/product launch strategies to maximize market penetration and consumer engagement.
- Monitor and evaluate campaign effectiveness, optimizing for ROI.
- Collaborate with cross-functional teams (sales, product, digital, PR, agencies) for seamless execution.
Brand Awareness & Positioning
- Strengthen brand identity and ensure consistency across all platforms.
- Conduct market research and competitive analysis to identify growth opportunities.
- Build strategies to increase brand visibility, awareness, and consumer loyalty.
- Drive initiatives that enhance customer engagement and elevate brand perception.
Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
- Proven experience 3-5 years in brand management, marketing strategy, or related roles. Experience in Beauty Industry is a plus.
- Strong leadership skills with experience in team development and stakeholder management.
- Demonstrated success in managing campaigns and product launches.
- Excellent understanding of consumer insights, market research, and brand positioning.
- Strong project management, analytical, and communication skills.
- High level of integrity, professionalism, and accountability in decision-making.
- Results-driven, with a strong sense of ownership.
- Resilient under pressure, adaptable to change, and solution-oriented.
- Collaborative and empathetic leader who values team success as much as individual achievement.
- Proactive, self-motivated, and committed to continuous improvement.
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