Google Ads

2 days ago

Manila, National Capital Region, Philippines DOXA Talent Full time ₱600,000 - ₱1,200,000 per year

THE ROLE

Our client is looking for a Google Ads - Performance Marketing Manager-Targeted Media who will assist with the day-to-day management of advertising campaigns for the clients as well as extract and prepare data from these campaigns for analysis. This is an entry-level marketing position where you will gain exposure to key concepts and principles to create successful marketing campaigns.

ESSENTIAL FUNCTIONS


Handle the following campaign setup duties:

  • Work in the platform to configure campaigns (set up budgets, targets, creatives, and run dates)
  • Validate budgets against allocated POs
  • Install and configure pixels to track events and create remarketing audiences
  • Partner with the Client Integrations team to guide proper event configuration
  • Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals
  • Deliver a seamless client onboarding experience on new accounts Write ad copy as needed to align with platform specifications and best practices

Handle the following campaign optimization duties:

  • Monitor ongoing performance to identify areas of opportunity
  • Adjust campaigns based on learnings to elevate performance: identify new audiences, refine keyword lists, and/or adjust match types and bids
  • Track spend to ensure the pace aligns with campaign goals and make adjustments as needed to ensure the media paces appropriately
  • Communicate with internal teammates to ensure ongoing campaign performance and updates are understood

Handle the following campaign reporting duties:

  • Empower the Marketing and Client Strategy Teams with updates and performance details
  • Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media
  • Demonstrate media expertise in how data is understood, and information synthesized to articulate a data story
  • Communicate campaign insights and recommendations
  • Analyze data to find key trends and performance highlights to make relevant strategic recommendations for enhancing campaigns
  • Communicate plans to internal teams and/or clients for ongoing testing and campaign development

Handle the following delivery and team standardization duties:

  • Establish and document key information about accounts and setups and ensure information is accurate and updated as needed
  • Establish and deliver against agreed-upon procedures to enable scale
  • Monitor queue of work to ensure SLAs are met on assigned accounts
  • Use platform expertise and partner with Director of Paid Search to support organizational education

QUALIFICATIONS

  • Bachelor's degree preferred in Business, Communications, Marketing, or commensurate experience
  • 5-8 years of experience in Marketing roles
  • Client-facing experience (presenting, reporting, and performance updates)
  • Familiarity with recruitment marketing and/or talent attraction is a huge plus
  • Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)
  • 3+ years of experience in Google Ads and DSPs
  • Expert knowledge of Paid Search and Google
  • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
  • Has a thirst for knowledge and openness to learn
  • Skilled oral and written communicator with the ability to work with distributed teams to drive results
  • Process-driven and scale-oriented
  • Extremely detail-oriented and able to manage multiple projects concurrently
  • Ability to build values and growing relationships
  • Skilled at teaching and helping teammates grow

OTHER DETAILS:

  • NIGHT SHIFT: 8:00 AM – 5:00 PM Pacific Daylight Time (11:00 PM – 8:00 AM Philippine Standard Time), Follows Philippine Holidays
  • WORK FROM HOME
  • FULL-TIME

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