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Digital Marketing Manager

1 hour ago

Eastwood Metro Manila, Philippines Acquire Intelligence Full time

The Digital Marketing Manager plays an important role in enhancing brand awareness, driving traffic and engagement in digital channels (owned and paid), with the overall objective to support sales growth. The role works together within the broader Marketing Team to deliver integrated campaigns, local store marketing and other initiatives to support client's strategic priorities and branded house of practices.

The nature of digital is that it is analytical and ever changing. This role will have a focus on tracking and improving results, continuous testing and learning, staying ahead of relevant trends and also educating others.

Main Accountabilities

Social Media Management and Content Development

·       Lead the social media strategy, aligning to the business strategy and 6 – 12 monthly, POAP (plan on a page).

·       Creation and distribution of engaging content that resonates with target audiences. Ensure a smooth process from ideation to content creation to approval to publish.

·       Manage social media presence across all platforms to build community and brand loyalty. Demonstrate year on year improvements in KPIs, within agreed budgets.

·       Assist practices to actively maintain their local social media presence eg: education, development of templates as part of the LSM toolkit

Website

·       Development of website content and functionality to continually improve patient experience and conversion.

·       Work with agency on a clear roadmap for website development that aligns to business strategy and priorities

·       Maintain website performance including booking engines and eCommerce sales.

·       Track results of campaigns/initiatives and generate actionable insights and regular performance reports for stakeholders

SEO and SEM

·       Manage agency relationship(s), setting priorities and performance KPIs

·       Ensure strong organic search performance through on-page and off-page SEO

·       Manage paid search campaigns to maximize reach and conversions

·       Work with Marketing Assistant to improve / maintain practice digital profiles on Google Business, HotDocs, MH1, Healthshare etc

Workplace Health & Safety


•      Take care of your own health and safety and the safety of others


•      Identify and advise of hazards, accidents and incidents


•      Ensure all security systems are working and that all the team have an awareness of all loss prevention policies and processes.


•      Report work-related hazards and incidents


•      Complete all required WHS training