Social Media Manager 社交媒体经理

2 weeks ago

Bonifacio Global Metro Manila, Philippines Private Advertiser Full time ₱40,000 - ₱80,000 per year

Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Work with the development team to ensure SEO best practices are properly implemented
  • Work with copy writing and brand teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements

  • Bachelor's degree or above, major in marketing, journalism, communication or related fields are preferred.
  • 3-5 years or more of experience in social media operation or digital marketing, with successful experience in independently managing multiple brand social media accounts.
  • Those with experience in the internet and gaming industries are preferred.
  • Those with cases of building an account from scratch or significantly enhancing the influence of an account are preferred.
  • Outstanding Content Creation Skills: Possess excellent writing skills and visual aesthetic abilities, and know how to use content to touch people's hearts.

岗位职责:

  • 执行测试,收集并分析数据和结果,识别趋势和洞察,以实现付费搜索活动的最大投资回报率
  • 跟踪、报告和分析网站分析数据以及 PPC 计划和活动
  • 管理活动费用,控制预算,估算每月成本并解决差异
  • 优化搜索引擎营销的文案和着陆页
  • 持续进行关键词发现、扩展和优化
  • 研究并实施搜索引擎优化建议
  • 研究并分析竞争对手的广告链接
  • 与开发团队合作,确保正确实施搜索引擎优化的最佳实践
  • 与文案撰写和品牌团队合作,推动内容创作和内容规划中的搜索引擎优化
  • 推荐对网站架构、内容、链接和其他因素进行更改,以提高目标关键词的搜索引擎优化排名。

任职要求

  • 本科及以上学历,市场营销、新闻学、传播学或相关专业优先。
  • 3-5年及以上社交媒体运营或数字营销相关工作经验,有独立管理多个品牌社交媒体账号的成功经验。
  • 拥有互联网和游戏行业经验者优先。
  • 有从0到1搭建账号或显著提升账号影响力案例者优先。
  • 卓越的内容创作能力: 具备出色的文案写作和视觉审美能力,知道如何用内容打动人心

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