Marketing Manager

4 days ago

Makati City, National Capital Region, Philippines Twin Flames Global Corporation Full time ₱432,000 - ₱720,000 per year

Job Description: Marketing Manager

Position: Marketing Manager

Reports to: Owners/Managing Partners (Wantusawa & The Orient Pearl)

Work Location: Split between Poblacion (Wantusawa) and BGC (The Orient Pearl), with fieldwork and remote tasks as needed.

Employment Type: Full-time

Role Overview

The Marketing Manager is responsible for developing and executing the overall marketing and brand strategy for Wantusawa and The Orient Pearl. This includes driving customer acquisition, improving brand visibility, creating promotions, optimizing digital presence, and ensuring consistent brand positioning across both restaurants.

Key Responsibilities

Brand & Strategy

* Develop and execute annual marketing plans aligned with the business goals of both brands.

* Position Wantusawa and The Orient Pearl as go-to destinations in their categories (Oyster Bar & Seafood Bar).

* Create seasonal and event-based campaigns to drive traffic and revenue.

Digital & Social Media Marketing

* Manage content calendars for Facebook, Instagram, TikTok, and Google Business.

* Oversee creatives (photos, videos, copywriting) to ensure brand consistency.

* Monitor analytics and optimize based on engagement and ROI.

Events & Partnerships

* Plan and execute in-house promotions (happy hours, seasonal menus, chef's table, etc.).

* Build partnerships with influencers, lifestyle media, hotel concierges, and corporate accounts.

* Organize PR events, collaborations, and pop-ups to expand reach.

Customer Engagement

* Monitor and respond to online reviews (Google, FB, IG) to build reputation.

* Launch loyalty programs, referral promotions, or VIP club campaigns.

* Conduct customer surveys to gain insights on preferences and satisfaction.

Budget & Reporting

* Manage and track the marketing budget across both brands.

* Provide monthly reports on campaign performance, sales impact, and ROI.

* Recommend adjustments based on data and market trends.

Qualifications

* Bachelor's degree in Marketing, Business, or related field.

* 3–5 years' experience in F&B, hospitality, or lifestyle marketing.

* Strong grasp of digital marketing, content creation, and social media trends.

* Experience with PR, events, and influencer partnerships.

* Data-driven mindset with experience in Google Analytics, Meta Ads, or similar tools.

* Excellent communication and project management skills.

Key Result Areas (KRA) – Marketing Manager

  1. Brand Visibility & Awareness

Wantusawa: Increase IG followers from ~19,000 to *22,000** in 6 months (~16% growth).

Wantusawa: Increase FB Page Likes from ~20,100 to *22,000** in 6 months.

The Orient Pearl: Grow IG from ~1,900 to *5,000** in 12 months.

The Orient Pearl: Increase FB Page Likes from ~600 to *1,500** within 1 year.

Achieve an average *engagement rate of 3–5%** on IG posts.

  1. Customer Acquisition & Retention

Increase monthly foot traffic by *10% MoM** attributed to marketing campaigns.

Grow Google Reviews rating to *4.5+** and maintain positive sentiment.

Launch at least *1 loyalty/referral program** per year.

Enroll at least *300 unique customers** in loyalty/referral campaigns in the first 6 months (Wantusawa).

  1. Revenue Growth from Marketing Campaigns

Drive *10–15% sales uplift** during major promotions.

Achieve at least *3:1 ROI** on paid advertising spend.

Each event/collaboration should generate at least *15% incremental sales uplift**.

  1. Digital & Online Performance

Maintain *90%+ response rate** on inquiries/messages within 24 hours.

Ensure *95%+ content calendar execution consistency**.

Optimize Google My Business to rank in *top 3 for target searches** (e.g., "oyster bar Makati", "seafood BGC").

  1. Events & Partnerships

Execute at least *1 collaboration/event per quarter**.

Secure at least *5 strategic partnerships** per year (corporate, lifestyle, media).

  1. Operational & Budget Discipline

* Stay within allocated marketing budget with max ±5% variance.

Submit *monthly performance reports** on time with insights and recommendations.

  • marketing manager

    1 week ago

    Quezon City, National Capital Region, Philippines Metallita Illuminazione Marketing Full time ₱1,200,000 - ₱2,400,000 per year

    Plan, develop, and execute marketing campaigns for retail branches (e.g. in-store promotions, sales events, seasonal campaigns).Own all plans and strategies for developing business and achieving the company's sales goals.Ensuring the implementation of effective Marketing Strategies.Assist in the development of the Sales Plan.Focusing on growing audiences and...

  • Trade Marketing Manager

    1 week ago

    Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time ₱900,000 - ₱1,200,000 per year

    TheTrade Marketing Managerwill develop, implement and evaluate trade marketing activities and campaigns. This role will oversee a team of trade marketing specialists, coordinators, promodisers, beauty consultants and collaborating with other departments such as sales, marketing and product development. Attention to detail, proactive, organizational and...

  • Brand Marketing Manager

    6 days ago

    Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time ₱900,000 - ₱1,200,000 per year

    TheBrand Marketing Managerwill be responsible for developing and executing effective brand strategies to enhance brand equity and drive business growth. Oversees the performance and supervises the merchandising, marketing and operations of assigned brand/s to ensure the attainment of sales and marketing objectives. Capable of communicating to all levels in...

  • Marketing Manager

    2 weeks ago

    Quezon City, National Capital Region, Philippines ITAL DESIGN METALLITE ILLUMINAZIONE MARKETING Full time ₱144,000 - ₱600,000 per year

    Plan, develop, and execute marketing campaigns for retail branches (e.g. in-store promotions, sales events, seasonal campaigns).Own all plans and strategies for developing business and achieving the company's sales goals.Ensuring the implementation of effective Marketing Strategies.Assist in the development of the Sales Plan.Focusing on growing audiences and...

  • Marketing Manager

    4 days ago

    Mandaluyong City, National Capital Region, Philippines Vouno Trade and Marketing Services Corporation Full time ₱2,000,000 - ₱2,500,000 per year

    JOB SUMMARY:The Marketing Manager is an intuitive strategist that plays a pivotal role in driving local marketing initiatives while closely collaborating with the Global Marketing Team. The MM leads the development and execution of marketing strategies tailored to local markets, ensuring alignment with global brand objectives. The MM has a crucial role in...

  • Marketing and Admin Coordinator

    6 days ago

    Makati City, National Capital Region, Philippines KNL Industrial Marketing Corp. Full time ₱250,000 - ₱450,000 per year

    Position: Marketing & Administrative CoordinatorOffice-based (hybrid acceptable, must attend meetings when needed)Full-timeWe're looking for someone organized, proactive, and detail-oriented to help us keep projects and contractors on track while handling some admin and marketing coordination.What you'll do: Coordinate with contractors (designers, social...

  • Public Relations Account Manager

    6 days ago

    Makati City, National Capital Region, Philippines Centaur Marketing Full time

    Centaur Digital Marketing PH Inc., a Public Relations (PR) & Digital Marketing agency is looking for an Accounts Manager to join the team.As an Account Manager you will be responsible for handling the new & existing clients to ensure we meet business objectives in a timely manner within the allocated budgets. You will work with other internal team members in...

  • Performance Marketing Specialist

    6 days ago

    Makati City, National Capital Region, Philippines Centaur Digital Marketing Ph Inc Full time ₱900,000 - ₱1,200,000 per year

    Job Description:We are seeking a Performance Marketing Specialist with a sharp focus on maximizing Return on Advertising Spend (ROAS) across paid media channels. This role is ideal for a data-driven marketer who thrives in e-commerce environments and is skilled in planning, executing, and optimizing digital campaigns on platforms such as TikTok, Shopee,...

  • Marketing Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Stronghold Insurance Full time ₱1,200,000 - ₱2,400,000 per year

    Key Responsibilities:Developing Marketing Strategies: This includes identifying target audiences, establishing brand positioning, and creating comprehensive marketing plans with specific goals across different channels.Managing Marketing Campaigns: This involves overseeing the execution of marketing programs, from start to finish, leveraging internal support...

  • Marketing Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Micropinnacle Technology Corporation Full time ₱1,200,000 - ₱2,400,000 per year

    HIRING - IT Marketing Manager (People and Events)Salary Range: 50, ,000 GROSS, negotiable.Job Summary:We are looking for a dynamic and results-driven IT Marketing Manager to lead our marketing efforts, drive brand awareness, and generate leads through events management for our IT solutions and services. The ideal candidate will have experience in B2B...