Campaign Manager

8 hours ago

Taguig, National Capital Region, Philippines Private Advertiser Full time ₱1,200,000 - ₱2,400,000 per year

Responsibilities:

  • Responsible for keyword research, ad copywriting, bid management, budget allocation, A/B testing, performance analysis, and reporting to maximize a company's return on ad spend (ROAS).
  • Campaign Strategy: Developing comprehensive PPC strategies and launching targeted campaigns on various digital platforms.
  • Keyword Management: Conducting in-depth keyword research to identify relevant terms and effectively reach the target audience.
  • Ad Creation: Crafting compelling and concise ad copy, including relevant calls to action, to attract attention and drive clicks.
  • Budget & Bid Management: Allocating and managing ad budgets to maximize return on investment (ROI), adjusting bids to optimize performance.
  • Performance Analysis: Continuously monitoring key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and cost-per-click (CPC) to identify areas for improvement.
  • A/B Testing: Conducting A/B testing on ads and landing pages to enhance effectiveness and optimize results.
  • Reporting: Preparing and delivering detailed performance reports to stakeholders, providing data-driven recommendations for future strategies.
  • Landing Page Optimization: Ensuring landing pages align with ad copy, are persuasive, visually appealing, and designed to convert visitors into customers.

Skills & Qualifications
- Analytical Skills: Strong analytical and mathematical skills to analyze campaign data and make informed decisions.
- Technical Proficiency: Expertise in PPC platforms such as Google Ads and social media advertising, along with familiarity with analytics tools like Google Analytics.
- Creative Skills: The ability to generate innovative ideas for ad copy, campaign strategies, and landing page design.
- Communication Skills: Excellent verbal and written communication skills to collaborate with teams and report on performance.
- Strategic Thinking: A deep understanding of digital marketing trends and the ability to integrate PPC campaigns into a broader marketing strategy.

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