Social Media Content Creator
7 days ago
Content Creation:
- Develop and create engaging Social Media content for Xpress, taking on roles such as host, reporter, and interviewer.
- Showcase a deep understanding of Social Media trends and utilize them to enhance user and driver engagement.
- Create compelling visual content for various social media channels such as but not limited to TikTok, Facebook, and Instagram.
- Produce graphic, audio, and video materials.
- Develop new and creative ways to generate buzz through content creation.
- Assist marketing team and PR Team in meeting future partners for future content.
Editing Skills:
- Possess basic TikTok/Reel video editing skills to ensure high-quality, visually appealing content.
- Content Calendar Management:
- Curate a content calendar for social media posts, ensuring a consistent and strategic approach to content creation.
Trend Awareness:
- Stay up-to-date with the latest trends on Social Media, identifying opportunities for the brand to participate in trends that align with our image.
- Monitor trends and continuously benchmark various industry, thought leaders, influencers, entrepreneurs, and the like, and appropriately apply that knowledge to create effective content.
- Uncover trends, sounds, and viral concepts, by searching hashtags, brands, and other influencers from several social media channels.
- Competitor Monitoring
Engagement Monitoring:
- Monitor and analyze engagement metrics on Social Media to assess content performance and make data-driven adjustments to future content.
Copywriting:
- Craft witty , creative and engaging Social Media captions and copies that resonate with our target audience.
Production Equipment:
- Handle, use, and set up basic production equipment required for Socmed content creation.
- Safe keeping
File Management:
- Take responsibility for the safekeeping and organization of video files and related documents, ensuring accessibility and easy retrieval.
Qualifications:
- Proven experience in creating engaging content on Socmed.
- Basic editing skills using TikTok/Reel editing tools.
- In-depth knowledge of Socmed trends and the ability to adapt them for brand engagement.
- Strong organizational skills, with the ability to manage and curate content calendars.
- Experience in monitoring and analyzing social media metrics.
- Excellent copywriting skills, especially for short-form content like TikTok and Reels.
- Familiarity with basic production equipment.
- Detail-oriented with a commitment to file organization and management
- Communications graduate (Broadcast comms/Journalism)
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