marketing and social media performance analyst

17 hours ago

Pasig, National Capital Region, Philippines Shinagawa LASIK & Aesthetics Center Corp. Full time $104,000 - $130,878 per year

JOB REQUIREMENTS:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience (3 years) in digital marketing, social media management, or marketing analytics as a whole.
  • Strong knowledge of major social media platforms, digital marketing tools, analytics/reporting (e.g., Google Analytics, platform insights), with experience in CRM, SEO/SEM, and paid ads as an advantage.
  • Solid understanding of digital trends, algorithms, and best practices, with strong skills in data analysis, visualization, and translating insights into actionable strategies.
  • Detail-oriented with the ability to review and double-check marketing collaterals for accuracy and brand consistency.

JOB RESPONSIBILITIES:

  • Handle social media management and performance reporting for both Shinagawa Lasik and Shinagawa Healthcare, including leads tracking, ad performance, budget analysis, calendar approvals, and strategy recommendations.
  • Manage day-to-day social media activities, including monitoring comments, messages, and community engagement.
  • Track and analyze key metrics such as engagement, reach, impressions, click-through rates, conversions, and audience behavior using tools like Google Analytics and platform insights.
  • Research emerging social media trends, platform updates, and competitor activity to optimize strategies and maintain relevance.

  • Generate and present reports to management, including:

  • Daily social media leads and conversion updates

  • Weekly leads analysis
  • Weekly social media calendar for SLAC and SHSC marketing supervisors' approval
  • Suggestions for additional strategies based on performance insights.
  • Budget analysis to determine whether ad spend is being used effectively.

  • Audit and analyze ads and lead performance.

  • Use data-driven insights to refine social media strategies, optimize content, and improve ad targeting and spend.

  • Collaborate with content creators, writers, multimedia artists, and marketing staff to deliver cohesive and data-backed campaigns.
  • Stay updated on new features, algorithms, and best practices across platforms.
  • Perform other tasks that management may assign relevant to the position.

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