Digital Marketing Head

3 days ago

Quezon City, National Capital Region, Philippines PRIME Philippines Full time ₱1,200,000 - ₱2,400,000 per year

Job Summary:

We are seeking a results-driven and creative Digital Marketing Manager to manage and execute digital marketing campaigns across multiple platforms. The ideal candidate is experienced in online marketing, content creation, performance tracking, and lead generation strategies. This role will play a critical part in increasing brand awareness, driving website traffic, and generating high-quality leads.

Key Responsibilities:

  • Develop, plan, and oversee integrated digital marketing campaigns across multiple channels, including Google Ads, Meta Ads (Facebook/Instagram), SEO, email, and other platforms.
  • Lead and manage social media strategies, ensuring engaging, brand-consistent content in collaboration with the content team.
  • Review, monitor, and provide insights on digital advertising campaign performance (Google Ads, Meta Ads, etc.), driving continuous optimization and alignment with business objectives.
  • Analyze and report on campaign performance using tools such as Google Analytics, Meta Business Suite, and other dashboards, delivering data-driven insights and actionable recommendations.
  • Implement SEO best practices, including keyword research, on-page optimization, backlink strategies, and blog/content support to improve organic visibility.
  • Oversee email marketing campaigns and automation flows using platforms like Mailchimp or HubSpot, ensuring effective segmentation, engagement, and conversions.
  • Collaborate with cross-functional teams (designers, content creators, developers) to align campaign visuals, messaging, and user experience.
  • Manage paid media budgets, ensuring efficient allocation, cost control, and maximized ROI.
  • Drive lead generation and conversion strategies through landing page optimization, retargeting, and A/B testing.
  • Stay updated on digital marketing trends, tools, and algorithm changes, proactively applying innovative strategies to maintain competitiveness.
  • Provide leadership, mentorship, and guidance to junior marketers and external vendors, ensuring execution aligns with overall business goals.
  • Prepare and present campaign performance reports and strategic recommendations to management and stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • At least 5-10 years of experience in digital marketing or a similar role.
  • Proven experience with paid digital advertising (Google Ads, Facebook Ads).
  • Solid knowledge of SEO, SEM, and email marketing best practices.
  • Proficiency in analytics tools like Google Analytics, Meta Ads Manager, or similar.
  • Strong communication and analytical skills.
  • Experience with marketing automation platforms is a plus.
  • Creative thinker with a strong eye for detail and performance-based decision-making.
  • Has a keen eye for design and ensures outputs reflect professional standards and brand identity.

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