Marketing Officer

13 hours ago

Makati City, National Capital Region, Philippines PathFinder Food Corp Full time ₱800,000 - ₱1,200,000 per year
Role Overview

The Marketing Officer is responsible for driving brand awareness, engagement, and loyalty across Boomdogs' digital platforms, store experiences, and physical touchpoints. This includes content strategy, campaign execution, influencer and community engagement, and the creation of both digital and in-store marketing materials.

Key Responsibilities

1. Content & Campaigns

  • Develop and maintain a content calendar aligned with marketing goals

  • Produce and publish daily content across social channels (FB, IG, TikTok, etc.)

  • Design promotional materials and in-store collaterals (menus, signage, POS)

  • Capture and edit short-form videos and food photography using mobile or camera gear

2. Brand Activations & Store Engagement

  • Plan and promote events, pop-ups, and on-ground activations

  • Visit stores to implement visual materials, gather content, and ensure brand alignment

  • Coordinate with ops and kitchen teams for campaign rollouts and shoots

3. Influencer & Community Marketing

  • Manage influencer outreach, onboarding, and campaign tracking

  • Build relationships with food creators and community partners

4. Digital Marketing & Analytics

  • Run basic ad campaigns and monitor performance

  • Track and analyze reach, engagement, and campaign ROI

  • Suggest optimizations to improve marketing performance

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