Campaign Lifecycle Specialist

5 hours ago

Makati City, National Capital Region, Philippines BillEase Full time ₱40,000 - ₱60,000 per year


About Us

Billease offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name Billease, a combination of "bill" and "ease," pronounced bilis, which means speed or swiftness in Filipino.

Discover more about us here:

Billease is looking for a Campaign Manager who will lead the planning, execution, and optimization of our customer communication campaigns across email, Viber, and in-app channels. This role ensures that every message delivered to our users is clear, on-brand, and designed to drive engagement and conversion.

About the Role

As a Lifecycle Campaign Manager, youll own the full campaign cycle: from audience selection, messaging strategy, setup, QA, launch, performance tracking, optimization, and structured experimentation. Youll translate business goals into measurable lifecycle communications that move users through the funnel.

Key Responsibilities

Strategy & Planning

  • Understand business priorities and translate them into campaign briefs, messaging objectives, success metrics, and timelines.

  • Define segmentation, targeting logic, audience exclusions, and eligibility criteria.

  • Collaborate with Product, Analysts, and Marketing teams to identify lifecycle triggers and opportunities.

Execution

  • Develop and launch lifecycle and promotional campaigns for Email, Viber, and in-app notifications.

  • Build and refine templates aligned with Billeases brand guidelines and customer experience standards.

  • Write concise, action-driven copy in English, Tagalog, and Taglish.

  • Set up, test, and deploy campaigns using our marketing automation platforms (e.g., MoEngage, Klaviyo, CleverTap).

  • Perform strict QA checks for links, personalization, rendering, segmentation logic, and tracking.

  • Work closely with the Campaign Analyst to ensure accurate targeting and workflow logic.

  • Execute A/B tests and recommend improvements based on performance data.

  • Maintain a shared library of campaign templates, reusable components, and audience segments.

Performance, Optimization & Learning

  • Monitor campaigns KPIs such as open rate, CTR, conversion rate, retention, reactivation, and revenue impact.

  • Conduct structured A/B and multivariate testing messaging, creatives, timing, segments.

  • Run post-campaign analyses, generate insights, and recommend improvements.

  • Build and maintain a repository of learnings, benchmarks, and best practices.

Qualifications

  • Strong experience in Email and Viber marketing execution.

  • Skilled in Figma, Canva, or similar tools for fast, high-quality layout creation.
    Excellent attention to detail with a quality-first mindset.

  • Ability to work effectively in a fast-paced, iterative environment

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By submitting your application, you authorize Billease to collect, process, and store your personal information for recruitment and evaluation purposes. We ensure that your data is handled confidentially and may be shared with authorized internal teams or third parties as part of these processes. If applicable, you also consent to Billease using your provided information to update our records to ensure the accuracy and completeness of your details. All information will be securely managed and used exclusively for the purposes stated above, in compliance with applicable data protection regulations.


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