Business Analyst – Sales
4 hours ago
Business Intelligence & Data Analytics
- Develop, maintain, and enhance BI dashboards and reports for sales and marketing performance.
- Analyze sales revenue, patient volume, corporate accounts, referrals, and campaign effectiveness.
- Identify trends, gaps, risks, and growth opportunities using data-driven insights.
- Monitor KPIs such as sales targets, conversion rates, patient acquisition costs, and account performance.
- Support forecasting, budgeting, and target-setting for sales and marketing initiatives.
- Conduct variance and root-cause analysis on performance gaps.
- Consolidate data from multiple sources (sales reports, CRM, clinic systems, marketing platforms).
- Ensure data accuracy, consistency, and proper documentation of metrics and definitions.
- Collaborate with IT, Finance, and Operations to improve data quality and reporting processes.
- Prepare executive-level reports, presentations, and insights for management and stakeholders.
- Provide analytical support for pricing strategies, promotions, and new service launches.
- Support evaluation of corporate accounts, doctor referral performance, and marketing ROI.
- Recommend improvements to sales and marketing reporting processes and data workflows.
- Support automation of reports and dashboards to reduce manual work.
- Assist in CRM optimization and BI tool utilization.
- Ensure data handling complies with company policies, data privacy regulations, and healthcare standards.
- Maintain confidentiality and integrity of sensitive business and patient-related data.
Qualifications
- Bachelor's degree in Business Analytics, Information Systems, Statistics, Economics, Marketing, or related field.
- At least 3–5 years of experience as a Business Analyst, Data Analyst, or BI Analyst, preferably in healthcare or service-oriented industries.
- Strong background in Business Intelligence and data analytics.
- Proficiency in BI tools (e.g., Power BI, Tableau, Looker, or similar).
- Strong Excel / Google Sheets skills (advanced formulas, pivot tables).
- Working knowledge of SQL and data querying.
- Experience with CRM and sales systems is an advantage.
Key Competencies
- Analytical and critical thinking
- Business acumen in sales and marketing
- Data storytelling and presentation skills
- Attention to detail and data accuracy
- Stakeholder management and collaboration
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