Creative Brand Strategist

Job description

About Us

TMT Limitless is a learning and development company in the Forex and Finance space. We help Filipinos gain the knowledge, tools, and community they need to thrive in trading, business, and life.

The Role

The Creative Brand Strategist partners directly with The Thirty Minute Trader's (TMT) CEO & Founder Job Zamora to extract, shape, refine, and expand his personal brand into a globally recognizable identity centered on:

• Clarity
• Stillness
• Peak performance
• Wealth multiplication
• Calm leadership
• Fatherhood
• Lifestyle
• Wisdom-based content
• Long-term vision

This person will translate Job's deep work, ideas, philosophies, insights, and lived experiences into:

• YouTube series concepts
• Branding directions
• Content frameworks
• Narrative arcs
• Signature philosophies
• Scripts / outlines
• Book structure
• Messaging systems
• Community themes
• Visual language
• Launch direction

This role is for someone with creative intelligence, emotional maturity, and strong storytelling instincts. This is the brain that expands Job's ideas.

Key Responsibilities

1. Brand Strategy & Direction

2. Build the personal brand identity of Job Zamora (tone, vibe, message, story)

3. Shape long-term messaging pillars based on Job's Human Design, chart, and natural voice
4. Ensure brand stays aligned with clarity → peace → wisdom → wealth → leadership identity

5. Build the "new Job Zamora brand" beyond forex

6. Creative Partnership with Job

7. Mastermind to extract ideas

8. Listen to Job's raw thoughts and turn them into frameworks, concepts, and content directions
9. Expand — not shut down, or insist on what you want — Job's creative ideas

10. Bring high-level creative input to YouTube, courses, books, and content

11. YouTube Creative Direction

12. Develop episode concepts & formats

13. Create show structures (ex: series, playlists, arcs)
14. Turn Job's life lessons into content gold
15. Craft emotional story-driven titles & hooks

16. Guide YouTube manager/editors with clear creative direction

17. Thought Leadership Development

18. Help Job build his philosophies and signature messages

19. Assist in outlining his book (via voice → structure)
20. Organize ideas for speaking, workshops, and mentorship

21. Build long-term positioning as a calm high-performance mentor

22. Content Systemization

23. Organize Job's content vault

24. Create brand manuals, guides, and writing voice standards
25. Build content flow frameworks to ensure consistency and alignment

Qualifications

Required:

• Strong background in branding, content strategy, or creative leadership
• Minimum 5-6 years of experience in branding, content strategy, or creative leadership
• Exceptional writing (English or Taglish, conversational + deep)
• Advanced to fluent English writing proficiency with ability to create both conversational and deep content
• Understands storytelling, psychology, and personal branding
• Ability to think with Job, not just execute
• Emotionally mature and calm
• Can expand ideas instead of killing them
• Alignment with themes: clarity, stillness, wealth, self-mastery, fatherhood, calm lifestyle

Preferred Experience:

• Worked with influencers, thought leaders, coaches, or founders
• Familiar with YouTube culture and storytelling
• Can help shape a book or long-form content
• Not intimidated by high-energy founders
• Understands mental models, philosophy, and self-mastery content

Personality Traits Required:

These are crucial:

• Calm and grounded
• Creative but structured
• Visionary thinker
• Emotionally stable
• Positive and open-minded
• Not easily threatened
• Loves deep work
• Doesn't rush or panic
• Can understand Job's "stillness wins" philosophy

They must be able to speak Job's language:

• deep
• introspective
• meaningful
• growth-oriented
• authentic
• soulful
• calm
• connected

Success Metrics (KPIs)

Within 90 days:

• New brand identity clarified
• Clear content pillars created
• new YT series developed
• 1 long-term brand direction map
• Book outline (drafted with Job)
• Messaging manual for the team
• A more aligned version of Job's identity online

Within 6 months:

• Noticeable increase in audience emotional connection
• Stronger brand clarity in every platform
• More consistent and deep content themes
• Reduction in Job's mental overload
• Higher retention on YouTube due to better storytelling
• Clear signature philosophies visible
• Start of a long-term brand evolution beyond forex

How This Person works with the Team

Works closely WITH:

• Job (direct creative partnership)
• YouTube Manager (execution alignment)
• Branding/graphic designers
• Copywriters
• Video editors

Does NOT handle:

• Editing
• Admin
• Operations
• Publishing

They are the strategic brain, not the executor.