Directories Coordinator

3 days ago

Manila, National Capital Region, Philippines Pearl Talent Full time
About the Company

A multi-location behavioral health and addiction treatment organization operating a growing network of treatment centers across the U.S. Patients often discover these centers through third-party directories such as Google, Bing, SAMHSA, Yelp, BBB, and industry-specific listing platforms. These directories are a major acquisition channel that directly influences patient admissions.

The marketing team operates in a fast-paced, performance-driven environment. While paid media and reporting are well-managed, external directories currently lack a dedicated owner—resulting in outdated profiles, gaps in consistency, and missed admissions opportunities. This role will take full ownership of this high-impact channel.

Role Overview

The Directories Coordinator will serve as the single point of ownership for all external directory listings across platforms and treatment center locations. You will ensure every listing is accurate, complete, compliant, and optimized—directly supporting the organization's goal of increasing patient admissions.

This role is ideal for a highly organized, systems-driven coordinator who thrives in structure, process, and managing many moving parts simultaneously.

Your Impact
  • Transform disorganized directory data into a clean, controlled system-of-record
  • Improve visibility, trust, and patient admissions by maintaining accurate listings
  • Own vendor communication and ensure consistent follow-through
  • Proactively identify new directory opportunities that drive visibility and conversion
  • Become the internal authority for all directories, reporting, and updates
Core Responsibilities
Directory Ownership & Updates
  • Fully own and update profiles across major directories (Google Business, Bing, SAMHSA, Yelp, BBB, and treatment-specific portals)
  • Ensure all listings are complete, accurate, and consistent (images, descriptions, hours, contacts, compliance details)
  • Launch new listings as new locations open
Organization & Systems Management
  • Restructure the existing multi-tab directory spreadsheet into a clean master source of truth
  • Maintain accurate records of logins, vendor contacts, ticket statuses, and updates
  • Track work independently with minimal follow-up required
Vendor & Directory Management
  • Serve as the point of contact for paid directory vendors
  • Submit required recurring data and escalate issues when needed
  • Monitor responsiveness and ensure resolutions for update blocks or listing problems
Review Support & Performance Tracking
  • Support review collection strategies within platform guidelines
  • Follow up with center teams to improve review activity
  • Track responsiveness and escalate delays
Expansion & Opportunity Scouting
  • Audit new directories to identify relevance and potential ranking value
  • Document requirements, potential costs, and visibility mechanics
  • Recommend strategic opportunities for directory investments
Requirements
Key Requirements
  • Deep comfort managing detailed, multi-step workflows
  • Strong systems-building and organization skills
  • Ability to work independently with minimal supervision
  • Strong English communication for vendor and internal coordination
  • High accountability and ownership mindset
  • Ability to navigate multiple platforms simultaneously
Must-Haves (Required)
  • Experience in a detail-heavy coordination or operations role
  • Strong spreadsheet proficiency (Google Sheets or Excel)
  • Proven ability to manage many moving parts without dropping tasks
  • Excellent written communication
  • Self-managed, proactive work style
Nice-to-Haves (Preferred)
  • Experience managing online listings/directories (Google Business, Bing Places, SAMHSA, Yelp, BBB)
  • Experience in healthcare, behavioral health, or multi-location businesses
  • Vendor management experience
  • Familiarity with directory compliance surveys
Tools Proficiency
Must-Haves (Required)
  • Google Sheets / Excel
  • Directory platforms (Google Business, Bing Places, SAMHSA, Yelp, BBB)
  • Email
Nice-to-Haves (Preferred)
  • Internal marketing reporting tools

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