B2B Demand Marketing Manager

2 days ago

Philippines Smile Full time $60,000 - $80,000 per year
About Smile

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since

The Role

Key Responsibilities

Inbound Marketing Strategy Development
  • Design and execute comprehensive inbound marketing strategies to attract dental practices and enterprise clients to Smile's offerings.
  • Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads.

Enterprise Dental Cover Expansion
  • Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Smile's enterprise dental cover solutions.
  • Collaborate with the sales team to align messaging and drive enterprise-level growth.
  • Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps.

Lead Generation & Nurturing
  • Implement multi-channel lead generation strategies across platforms such as LinkedIn, content marketing, events and webinars.
  • Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively.

Sales Enablement
  • Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects.

KEY PERFORMANCE INDICATORS
  • Enterprise Leads: The total number of enterprise dental cover leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients.
  • Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones.
  • Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel.

Ideal Profile

Requirements

This FULL-TIME ROLE will only suit someone who also meets the following requirements:
  • Strong experience in strategic marketing and campaign management.
  • Ability to conduct market research and competitor analysis.
  • Skilled in working with cross-functional teams to align marketing efforts.
  • Proficient in creating content and managing brand messaging.
  • A data-driven approach to decision-making and performance tracking.
  • Familiarity with AI tools to enhance marketing efficiency.
  • Excellent communication and collaboration skills.
  • Strong problem-solving and adaptability in dynamic environments.
  • Hands-on experience with CRM, marketing automation, and analytics tools.

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you

What's on Offer?
  • 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
  • Full-Time Position: Secure a stable and consistent work schedule.
  • Similar Time Zone: Work seamlessly with a team in a compatible time zone.
  • Established Company: Join a nearly 20-year-old successful & growing organisation.
  • National Presence: Be part of a national Australian company.
  • Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
  • Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
  • Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
  • Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
  • High-Impact Role: Shape the company's brand identity, customer journey, and digital growth strategy.

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