Marketing & Content VA (Therapy/Couples Product Launch)

Role Overview
Seeking a proactive, senior-capable Marketing & Content VA to help a psychotherapy practice launch and grow a couples-therapy product (card deck) and elevate the creator's brand.
You'll own the content engine (reels/static posts), a simple go-to-market plan, and weekly execution, so the founder can record raw clips or share ideas while you turn them into polished, scheduled output across social.
Key Responsibilities: E-Commerce Strategy & Product Launch ●Translate business goals into a 90-day launch plan covering audience targeting, offers, channels, posting cadence, and KPIs. ●Provide guidance on financial planning for product launches, including sourcing funds and budgeting. ●Recommend brand/Instagram structure (separate product account vs. existing profile), bio, highlights, link-in-bio, and content pillars. ●Set up simple funnels including DM/lead capture, link hubs, and checkout/landing pages with the chosen platform team. ●Monitor performance metrics and suggest data-driven improvements.
Content Production (Primary) ●Build and manage a weekly content calendar (IG Reels/Posts, TikTok, YouTube Shorts; occasional carousels). ●Edit short-form video from founder-provided clips; add captions, hooks, subtitles, and light motion/graphics. ●Write on-brand captions, CTAs, and hashtags; repurpose content across platforms. ●Design light visuals including quotes, tips, product teasers, and simple product shots/mockups.
Channel Operations & Community ●Consistently schedule and publish content; monitor comments and DMs; escalate sensitive items appropriately. ●Run basic outreach (e.g., partner pages, creators, podcast guesting lists) and track responses. ●Manage and maintain engagement across Instagram, Facebook, TikTok, Pinterest, and YouTube.
Skills & Qualifications: ●3 - 5 years experience in e-commerce strategy, product launches and financial planning guidance. ●Strong knowledge of social media platforms, trends, and content creation. ●Proficiency in video editing tools and graphic design software. ●Excellent communication, organizational, and project management skills. ●Ability to translate complex strategies into clear, actionable steps. ●Self-motivated and capable of working independently. ●Experience guiding individuals with limited e-commerce knowledge through the product launch process. ●Experience growing social media followings organically.

Reporting & Iteration ● Weekly KPI snapshot (views, saves, follows, CTR, top posts) + next-week adjustments. ● Maintain assets, templates, and SOPs for repeatability. MUST-HAVES ● 3 - 5 years in social/content roles (creator, brand, or agency) with portfolio of short-form video and carousel work. ● Strong video editing for short-form (e.g., CapCut, Adobe Express/Premiere Rush) and design skills (Canva or Adobe). ● Proven ability to own the plan: turn vague ideas into a calendar, drive execution, and recommend what to stop/start. ● Excellent written English; confident, direct communicator who can push the founder (professional, solution-oriented). ● Comfortable building simple SOPs, calendars, and weekly reports (Google Workspace). ● Works U.S. Eastern hours; dependable, consistent delivery.
NICE-TO-HAVES ● Familiarity with mental-health/couples/relationship topics and appropriate tone boundaries. ● Basic creator partnerships / podcast outreach experience. ● Light landing page/e-comm coordination (Shopify, Gumroad, Lemon Squeezy, or equivalent) with a dev/designer. ● Understanding of organic growth levers (hooks, retention, watch time, CTA testing) and very light paid-boosting.
Success in 30/60/90 ● 30 days: Content pillars, brand voice guide and a 4-week calendar live; 12–16 posts shipped; baseline metrics captured. ● 60 days: Product pre-launch assets in market (teasers, waitlist/lead magnet); weekly KPI reviews driving iteration. ● 90 days: Launch executed; consistent posting cadence; top-performing formats identified; simple funnel working.  $500 - $700 a month Why Join Assist World?
100% REMOTE $50 birthday bonus $200 testimonial bonus $300 tenure bonus every 6 months $500 entry monthly raffle NO TRACKER. NO PROBLEM We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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