Sr. Sales Manager

OUR COMPANY
:

We are Homonym. Your audio-first brand partner rooted in sound, music and culture.

We help
brands sound intentional
through
strategic audio
,
sonic branding
and
music-led storytelling
.

Built by practitioners, not observers —
bridging culture, craft and brand
.

ROLE OVERVIEW
:

The Senior Sales Manager (Director-track) will lead Homonym's commercial growth across
Audio Production, Sonic Branding, Music Marketing and Music Media
.

This role goes beyond closing deals. It is responsible for
building, nurturing, and sustaining long-term client relationships
that result in
repeat campaigns, retained partnerships and multi-year engagements
.

This person is expected to
quickly grow into a Sales Director role
, shaping Homonym's sales strategy, mentoring junior sales/account talent and acting as a trusted commercial counterpart to Creative, Strategy and Leadership.

CORE MANDATE (What Success Looks Like)
:

• Homonym becomes a
  go-to audio partner
  , not a one-off vendor
• Clients return for
  multiple campaigns, phases or annual partnerships
• Sales is
  predictable, relationship-driven and aligned with creative quality
• The sales function matures from "hunting" to
  portfolio and relationship stewardship

KEY RESPONSIBILITIES
:

Sales Leadership & Revenue Growth

• Own revenue performance across Homonym's core offerings:
• Audio Production & Branded Content
• Music Marketing & Artist-led Campaigns
• Sonic Branding & Audio Identity
• Music & Audio Media Placements
• Lead the full sales cycle: prospecting, pitching, negotiation, closing and expansion
• Drive
  retainer, framework, and repeat-business models
  over one-off projects
• Maintain a healthy pipeline with strong repeat-client contribution

Client Relationship Ownership

• Serve as senior commercial owner for key client relationships
• Build long-term trust with brand leaders, marketers, agency partners and decision-makers
• Ensure continuity, consistency and depth across client engagements
• Anticipate client needs and proactively propose new ideas, formats, and collaborations
• Protect Homonym's reputation for
  clarity, reliability and creative integrity

Sales Strategy & Direction (Director-track)

• Help define and refine Homonym's sales strategy in line with the 2026 plan
• Identify priority client types, industries and partnership models
• Establish sales rhythms, pipeline standards and relationship management practices
• Contribute to pricing discipline and margin protection
• Mentor junior sales or account roles as the team scales

Cross-functional Collaboration

• Work closely with Creative, Strategy and Production teams to shape proposals
• Ensure sales commitments align with creative capacity and quality standards
• Partner with Finance and Operations on contracts, scopes and forecasting
• Collaborate selectively with sister company, SurroundCast (Retail Media Solutions) where joint opportunities make sense (without diluting Homonym's identity)

Reporting & Commercial Discipline

• Maintain accurate pipeline, forecasts and relationship notes
• Lead regular sales reviews with leadership team
• Track repeat business, retention and account growth—not just new wins

KEY METRICS OF SUCCESS
:

• Revenue growth
  (with emphasis on repeat and retained clients)
• Client retention & repeat rate
• Average deal value growth over time
• Pipeline health and forecast accuracy
• Client satisfaction and trust
• Sales contribution to long-term brand partnerships

PROFILE & EXPERIENCE

• 5–8+ years
  experience in sales, partnerships or account leadership
• Background in
  advertising, creative agencies, media, music or content
• Proven ability to manage
  long-term client relationships
• Strong strategic thinker with commercial instincts
• Comfortable selling
  creative, intangible, and high-trust services
• Deep appreciation for sound, music, and culture (must be credible with creatives)

CAREER PATH

• Year 1:
  Senior Sales Manager — owning revenue and key relationships
• Year 2:
  Sales Director — leading sales strategy, team, and key accounts