Admissions Marketing Manager

Want to help make a difference?

CIIT seeks to revolutionize Philippine education by putting industry-based + student-centered learning + affordable in the same sentence. We are looking for awesome people with a passion for sharing knowledge and empowering others to turn their own passions into a career. It also means working with others who have similar goals, a team with a shared desire to innovate in the education space, and non-traditional management that is committed to pushing boundaries in order to close the skill gap between education and industry. Help us in building the future of Philippine Education.

Instructions for Applying

1. Prepare your resume in .doc or .pdf format
2. Prepare your letter of application/cover letter 
3. Click on the "Apply for this Job" button
4. Fill up the form with relevant personal details
5. Upload your resume/curriculum vitae and cover letter in the corresponding field
6. Answer the qualifying questions completely
   
7. Hit the "Submit Application" button

Note: Incomplete requirements will not be processed. Once every task has been completed, please wait for approximately 2-3 working days to receive an update on your application.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communication, Education, or related field
• Master's degree in Business or Education Management is an advantage.
• 5+ years of experience in sales, marketing, admissions, or customer-facing roles, with at least 2 years in a supervisory or managerial capacity
• Experience in higher education admissions is preferred but not strictly required.
• Familiarity with customer relationship management (CRM) systems, digital marketing channels, and student recruitment strategies
• Knowledge of the education sector, particularly higher education in the Philippines, is an advantage.
• Strong leadership, data analysis, and project management skills
• Must be adept at using CRM tools, interpreting funnel data, and guiding teams to hit enrollment targets.
• Excellent communication and interpersonal skills to engage with parents, students, and cross-functional teams.
• Results-driven, adaptable, and empathetic leader who can balance strategic planning with hands-on execution - must be comfortable handling data, coaching team members, and contributing to the continuous improvement of the admissions process.

Responsibilities:

• Oversee the full journey of every applicant across all CIIT programs (BMMA, BSIS, BSCS, BSEMC, BS Entrepreneurship) which includes monitoring inquiries, guiding applicants through entrance exams, handling reservation fees, and ensuring smooth transition to enrollment.
• Provide regular coaching, training, and feedback to ensure the admissions team meet targets and deliver excellent applicant experiences.
• Use the CRM system as the central tool for admissions and ensure that all applicant records are accurate and updated, monitor each stage of the admissions process, and generate insights that guide both team actions and cross-department strategies.
  
• Optimize conversion rates and identify where applicants are dropping off in the funnel (e.g., after inquiry, exam, or reservation) and develop strategies to reduce applicant losses
• Implement best practices such as response time standards, improved scripts, and consistent follow-up processes.
  
• Guide program-fit advising and ensure that applicants are matched with the programs most suited to their skills and interests
  
• Work closely with Academics to stay updated on program details, with the Registrar to align admissions processes, and with Branding & Communications to provide frontline insights that shape marketing campaigns and messaging.
• Regularly monitor the cost of acquiring each enrollee by program and channel and recommend more efficient allocation of resources, focusing on high-return marketing campaigns and admissions strategies that reduce overall acquisition costs.
• Prepare weekly and monthly reports on inquiries, conversions, and enrollments by program and provide accurate forecasts to leadership, highlight risks early (e.g., low conversion in Tech programs), and recommend corrective actions to stay on track with enrollment targets.