Digital Marketing Specialist

We're Hiring: Digital Marketing Specialist (Performance Marketing)

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered

We are currently on the lookout for aDigital Marketing Specialist (Performance Marketing) to join our team at Cloudstaff, the #1 workplace everywhere Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant

Role: Digital Marketing Specialist (Performance Marketing)

Work Arrangement: Work From Home

Location: Any CS Branch - Makati/Ortigas/Cebu/Mabalacat/Angeles/Bacolod

Schedule: Morning Shift

Job Description:

This role will focus on optimising our marketing spend, direct marketing and personalisation activities efforts to drive a greater return on investment and providing us with a more robust view our channel performance.

Key Responsibilities:

• Safety & Sustainability

• Ensure that the businesses short and long-term activities comply with Company policy and do not endanger or harm employees, customers, the environment and the community through personal leadership on safety, health and environment issues

• Performance Marketing & Paid Media

• Assist in the planning, execution, and optimisation of paid media campaigns across Meta (Facebook, Instagram) and Google Ads.

• Monitor, analyse, and report on campaign performance to optimise spend, reach, and ROI.
• Support with agency collaboration, ensuring media plans and execution align with campaign objectives, budgets, and timelines.
• Contribute to the testing and refinement of ad creatives, targeting strategies, and bidding models.

• Content & Social Media Support

  • Assist with scheduling and boosting paid social content across brand channels.
  • Monitor engagement and escalate issues or feedback when necessary.
  • Content & Social Media Support

• Assist with scheduling and boosting paid social content across brand channels.

• Monitor engagement and escalate issues or feedback when necessary

• Marketing Campaign measurement & Optimisation

• Work cross functionally and with external partners to ensure targets are defined for Campaigns and key Activities, and effective benchmarks established.

• Collect and interpret performance data from paid channels, social media, and email to prepare regular reports.
• Deliver actionable insights and recommendations to improve campaign effectiveness.
• Ensure robust measurement plans are set up for digital media, social marketing, digital commerce and retail/shopper marketing campaigns
• Support the marketing teams in understand campaign results and driving optimisation decision making via a trusted partner relationship

• Brand Stewardship & Growth

• Uphold company's brand voice, tone, and visual identity across all digital channels.

• Stay informed on performance marketing, paid media, and digital advertising trends to recommend ongoing improvements.

Qualification and requirements:

• Formal qualifications in Business/Marketing or related discipline
• 1–3 years of experience in a digital performance marketing or social media role.
• Agency experience or fast-paced marketing environment preferred
• 3+ years' experience in digital marketing with a strong focus on performance marketing and paid media advertising.
• Hands-on experience with Meta Ads Manager and Google Ads platforms.
• Exposure to working with or coordinating agencies for campaign management is highly desirable.
• Familiarity with marketing tools: Meta Business Suite, Google Analytics, LinkedIn Campaign Manager, Mailchimp.
• Strong analytical skills with the ability to interpret data and optimise performance.
• Strong written and verbal communication skills.
• Basic creative skills (copy, image, video editing) desirable.
• High attention to detail, organisation, and ability to manage multiple campaigns in a fast-paced environment.
• Provide general administrative and coordination support to the Digital Marketing function.
• Brand stewardship, uphold company's brand voice, tone, and visual identity across all social media channels, ensure all posts, responses, and interactions align with brand guidelines and campaign objectives.

Non-negotiable skills & requirements:

• Formal qualifications in Business/Marketing or related discipline
• 1–3 years of experience in a digital performance marketing or social media role.
• Agency experience or fast-paced marketing environment preferred
• 3+ years' experience in digital marketing with a strong focus on performance marketing and paid media advertising.
• Hands-on experience with Meta Ads Manager and Google Ads platforms.
• Familiarity with marketing tools: Meta Business Suite, Google Analytics, LinkedIn Campaign Manager, Mailchimp.
• Strong analytical skills with the ability to interpret data and optimise performance.

Perks & Benefits (Work From Home)

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled  Superb and exciting Mid-Year Parties – with items to give away and cash prizes
• Endless opportunities for career advancement
• Annual Performance Review with Salary Increase
• We set you up for success with a company-provided PC/Laptop and fiber internet connection
• Tech-on-wheels Support
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental Wellness Employee Assistance program through Lifeworks
• In-house psychiatrist available to support employees' well-being
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

Why Cloudstaff is the #1 Workplace?

• Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition

• Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement

• Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**