Product Marketing Supervisor

1 week ago

Las Piñas, National Capital Region, Philippines Ascend Building Solutions Inc. Full time ₱900,000 - ₱1,200,000 per year

Role Overview

The Product Marketing Officer will take the lead in
managing and growing the Tilcrest brand
in close alignment with product development strategies. The role combines strategic marketing, brand building, and corporate communications while ensuring strong market positioning for existing and new products.

This position requires collaboration with the marketing associate/copywriter, designer, videographer, and product development team, as well as coordination with foreign brand partners and event organizers. The officer will also oversee
new product launches, store openings, exhibitions, and brand collaborations
to establish Tilcrest as the premium roofing standard in the Philippines.

KEY RESPONSIBILITIES

Brand & Marketing Management

  • Manage Tilcrest brand positioning and campaigns in collaboration with the Marketing Associate.
  • Develop cost-effective social media, digital, and PR strategies.
  • Coordinate corporate communications including PR, newsletters, press releases, and collaborations.
  • Ensure marketing campaigns align with product development priorities and marketing strategies

Partnership & Collaboration

  • Manage relationships with foreign brand partners and their country representatives
  • Identify opportunities for brand collaborations in the industry and lifestyle sectors.
  • Represent Tilcrest in supplier meetings, training sessions, and international exhibitions if needed.

Content & Product Launches

  • Oversee project photo/video shoots for marketing campaigns and product showcases.
  • Lead the planning and execution of new product launches in collaboration with the Product Development Manager.
  • Maintain consistent brand messaging across all platforms and campaigns.

Product Development Support

  • Work with the Product Development Manager and Marketing Associate to collect customer and technology insights for new product ideas.
  • Provide feedback and recommendations for product positioning and launches.
  • Support product lifecycle strategies to strengthen competitiveness.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience in product marketing, brand management, or corporate communications
  • Strong ability to integrate product development with marketing strategy.
  • Excellent communication and presentation skills (English and Filipino).
  • Experience in PR, social media, brand collaborations, and cost-effective advertising.
  • Skilled in coordinating with creative teams and managing content production.
  • Organized, detail-oriented, and capable of managing multiple projects simultaneously.
  • Market-driven and analytical mindset.
  • On-site work required in Las Piñas and BGC offices.
  • Willingness to travel abroad for exhibitions or supplier meetings

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