Communications Specialist
7 days ago
Reports to : Director of Communications
Coordinates with : All Departments/Offices
DUTIES & RESPONSIBILITIES
- Creates marketing literature and other forms of communication;
- Creates marketing and promotional materials, both print and electronic;
- Works with advertisers for timely and usable ad submissions;
- Copyedit, proofread, and revise communications;
- Designs and launch marketing campaigns;
- Recommends, implements, and maintains site design and operation;
- Works with the Director to determine the event budget and manage expenses to that budget;
- Promotes the College through public relations initiatives;
- Develops marketing communications campaigns;
- Creates and delivers press releases, media relations content, case studies, white papers, executive bios, school publications content, social media content, and speaking proposals;
- Identifies, develops, and executes communications strategy for key media contacts, and customer references;
- Research media coverage and industry trends;
- Coordinates scheduling and logistics;
- Develops and executes marketing events;
- Interacts with suppliers.
QUALIFICATIONS
Education:
- Graduate of Mass Communications, Journalism, Marketing, or equivalent
Experience:
- At least three years experience in events and marketing department of an educational institution or marketing/sales organization with events exposure
- Supervisory experience is an advantage
Desirable Traits:
- Highly creative, extremely detail-oriented
- Familiar with current trends
- Excellent communication skills (verbal, visual, and written)
Skills:
- Strong fundamentals in graphic design concepts and layout techniques
- Computer literate and proficient in MS Office applications
- Social media savvy
- Updated with digital media and marketing trends
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