Senior Public Relations Manager

5 days ago

Pasig, National Capital Region, Philippines Aspiree Inc. Full time ₱360,000 - ₱480,000 per year

Position Summary

  • Primarily responsible for developing and leading PR strategies with high impact, making sure that clients' PR objectives are met.

Job Description

Major Responsibilities:

PR Story

  • Combine creativity with knowledge of the media to recognize media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
  • Review and approve "journalist quality" of press releases.
  • Seed approved press releases to members of the media and reinforce media pickups in a timely manner.

PR Kit Seeding

  • Create a seeding list for PR kits composed of campaign-relevant PR Stakeholders to whom creative PR kits will be sent or seeded to.
  • Coordinate with media titles and KOLs in the approved seeding list for delivery of PR kits and reinforce social media postings.

PR Events

  • Create an invite list for PR events composed of campaign-relevant PR stakeholders.
  • Invite PR stakeholders in the approved invite list and ensure that the required number of attendees is attained.
  • Attend to guests during PR events and ensure they are comfortable and well-attended to.
  • Send out post-event press releases to event attendees and reinforce PR pickup in a timely manner.

KOL Activation and Community Integration

  • Create a Paid KOL Activation and Community Integration list – composed of campaign-relevant KOLs and online communities who fit clients' image, budget and PR objectives.
  • Ensure that the required number of KOLs and online communities based on client requirements are met.
  • Ensure that the talent fees for KOLs and online communities are within approved budget.
  • Negotiate with KOLs and online communities' talent fee in the approved lists and get them officially onboard.
  • Create MOAs for paid KOLs and online communities, and have them sign the MOAs to make sure agreements are protected.
  • Lead the creation of content plans for all paid KOL and community posts.
  • Coordinate with KOLs and online communities in making sure the posting schedule and content plan is followed.

PR Monitoring and Reporting

  • For PR Story, PR Kit Seeding and PR Event, help the PR Analytics Executive in tracking PR pickups and social media posts from media and KOLs.
  • For KOL Activation and Community Integration, ask for statistics and analytics of all paid social media posts and requirements, and work with PR Analytics Executive in creating reports.

Others

  • Manage team deliverables and mentor interns.
  • Fully participate in brainstorming sessions by sharing creative and innovative ideas
  • Ensure all work is completed within allotted budget and agreed timeline.
  • Be constantly on the lookout for new media titles and KOLs to expand PR network.
  • Be constantly updated with the latest PR trends and executions in different fields.

Reports and Files Maintained:

  • Reports: KOL Reports
  • Trackers: Posts statistics and analytics, PR trackers, posting materials live file, Posts tracker

Qualifications

  • Bachelor's Degree in Business / Marketing /Communications or other related field of studies preferred.
  • 3+ years of relevant experience as a Public Relations Manager preferred.
  • 2+ years of relevant experience in public relations, marketing or related field.
  • Proficiency in MS Tools, Google Apps, Canva.
  • Experience working with social media advertising platforms.
  • Strong understanding of media needs and media relationships.
  • Detail-oriented and analytical.
  • Strong time management skills with a proven ability to meet deadlines.
  • Strong supervisory and leadership skills with the ability to effectively train others.
  • Highly adaptable to an inclusive and diverse work environment.

Work Setup: Hybrid in Ortigas Center, Pasig

Work Schedule: Monday to Friday (9AM-6PM)

Allowance/s:

  • Mobile allowance - Php599 upon regularization
  • Transportation allowance - Php1,000 upon regularization
  • Internet allowance - Php1,000 upon hiring

Job Types: Full-time, Permanent

Pay: Php30, Php40,000.00 per month

Application Question(s):

  • Are you willing to work on a hybrid setup in Ortigas Center, Pasig?

Education:

  • Bachelor's (Preferred)

Experience:

  • public relations, marketing, or similar: 2 years (Preferred)
  • Public Relations Manager: 3 years (Preferred)

Work Location: In person

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