Marketing Manager

1 week ago

Manila, National Capital Region, Philippines Biocon Biologics Full time ₱1,200,000 - ₱2,400,000 per year

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives and we do this by fostering a culture of affordable innovation, patient-centricity, and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have a long-term commitment to bringing high-quality affordable biosimilars to patients all over the globe. We have proven end-to-end expertise from clone development, manufacturing, clinical development, and regulatory approvals to commercialization.

Job Title:
Marketing Manager – Insulin Business

Location:
BGC, Philippines

Reporting To:
Country Manager – Philippines

Department:
Commercial / Diabetes Portfolio

Role Summary:

The Marketing Manager for the Insulin Business will be responsible for developing and executing strategic marketing plans to drive growth, market share, and brand equity for the insulin portfolio in the Philippines. This role requires close collaboration with sales, medical, regulatory, and regional/global marketing teams.

Key Responsibilities:

  • Strategic Planning & Execution
  • Develop and implement annual marketing plans for the insulin portfolio.
  • Conduct market analysis, competitor benchmarking, and identify growth opportunities.
  • Align marketing strategies with regional and global brand objectives.
  • Product Launch & Lifecycle Management
  • Lead launch planning and execution for new insulin products.
  • Manage product positioning, pricing strategy, and promotional activities.
  • Stakeholder Engagement
  • Collaborate with sales teams to ensure effective field execution.
  • Engage with key opinion leaders (KOLs), healthcare professionals, and patient advocacy groups.
  • Coordinate with regulatory and medical affairs for compliant marketing practices.
  • Budget Management
  • Manage marketing budgets and ensure efficient allocation of resources.
  • Monitor ROI of marketing initiatives and adjust strategies accordingly.
  • Digital & Patient-Centric Initiatives
  • Drive digital campaigns and patient education programs.
  • Explore innovative channels to improve patient access and adherence.

Qualifications:

  • Bachelor's degree in marketing, Business, Pharmacy, or related field (MBA preferred).
  • Minimum 5 years of experience in pharmaceutical marketing, preferably in diabetes or chronic disease portfolios.
  • Strong understanding of the Philippine healthcare landscape and government hospital dynamics.
  • Excellent communication, analytical, and project management skills.
  • Experience in product launches and cross-functional collaboration.

Biocon Biologics is an Equal Opportunity, EEO / Affirmative Action Employer committed to excellence through diversity. All qualified applicants will receive consideration for employment without regard to, and no employee shall be discriminated against because of their race, color, religion, age, sex (including pregnancy), national origin, disability, genetic information, status as a protected veteran or any other characteristic protected by applicable federal, state or local law.

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