Performance Marketing Lead
4 days ago
Qualifications:
* At least 5 years of experience in performance marketing
* Advanced knowledge of Meta Ads, Google Ads, TikTok Ads, and programmatic tools
* Affiliate or performance tracking background is a plus
* Experience in iGaming, sportsbook, or online casino preferred
* Candidates from e-commerce or tech with high-volume campaign experience are welcome
Summary:
The Paid Media Lead is responsible for managing advertising channels, maximizing acquisition through ROI-focused campaigns, and overseeing affiliate performance and budget allocation.
Key Responsibilities:
* Own full-funnel paid media planning and budget distribution
* Analyze performance trends and optimize bidding, creative, and targeting
* Lead paid media marketing tracking infrastructure
* Coordinate with the Analyst for attribution modeling and insights
* Stay updated on ad platform changes and best practices
Job Type: Full-time
Pay: Php65, Php85,000.00 per month
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Health insurance
- Promotion to permanent employee
Work Location: In person
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