Marketing Manager

2 days ago

Manila, National Capital Region, Philippines Viva International Food & Restaurants, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Job Description:

1.Local Store Marketing

- Tasked to do market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.

- Implements store marketing strategies.

- Plans advertising and promotional campaign for products or services on multiple media channels, including social media, print and etc.

- Promotes success of activities that will enhance the company's presence.

- Prepares marketing material content for publishing

- Updates social media account.Products:

Champions product innovation programs from concept to execution that will greatly contribute to overall sales performance. 

Gives realistic forecasting (based on data) to ensure success of new products and at the same time manage company resources. 

Leads the facilitation of consumer test and studies to ensure optimization of available relevant assets, resources and mechanics. 

Evaluates each product launch and analyses learnings from it. 

2. Brand Marketing

Creates brand plans, new business opportunities aligned with overall brand strategies with the end goal to improve brand loyalty scores and increase market share. 

Manages cross-functional teams i.e. creative department and/or external agencies to ensure that marketing briefs, timelines and budgets are met. 

Plans brand PR support to amplify major campaigns across key communication touchpoints. 

Ensure presence of campaigns slated for launch during special occasions such as valentines, Mother's Day, anniversary, etc. 

Help grow and maintain relationship with KOLs, influencers on behalf of the company. 

Actively seek and pursue tie-ups with local and international world-class brands to further strengthen brand equity and image. 

3. Digital Marketing

Plans and executes all web database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

4. People Manager

Supervise, train and manage Marketing team. 

Foster a spirit of family and camaraderie. 

Hire, does preliminary interviews for Marketing staff 

5. Marketing Process

Strategize process that will contribute to healthy bottom line of the business.

Analyzes and recommends process solutions via current trends to enhance existing strategies.

Leads the Product Work Group with other departments to ensure a seamless process flow. 

Works with commissary team& RND to ensure that new products are delivered at its highest standards at the most efficient cost possible. 

6. Productivity

Ensure highest productivity by overseeing organizational system, coordinating with cross functional teams (Purchasing, Creatives, etc.) and minimizing disruptions which results to meeting month-on-month sales target. 

Job Qualifications:

Graduate of Marketing management or other related course

With at least 3 years experience in the same position from F&B, Hospitality and/ or Retail Industry

Excellent leadership and interpersonal skills

Excellent communication skills 

Willing to have Saturday schedules

Available ASAP

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