Head of User Growth

4 hours ago

Taguig, National Capital Region, Philippines ALPHA CENTURY CONSULTANCY INC. Full time $200,000 - $500,000 per year

Summary:

Responsible for leading user acquisition and market development in the Philippine iGaming/online entertainment market. Must have experience leading a team of 20+ people to execute brand and advertising strategies and achieve rapid user growth.

Industry Background: Overseas internet gaming / iGaming

Job Responsibilities:

Budget Management – Oversee an annual budget of $2–5 million USD, monitor daily spend, and ensure ROI targets are met.

Channel Advertising – Optimize CPA/CPFD across local advertising channels including Facebook, TikTok, Google, and affiliate networks.

Team Leadership – Manage the marketing department (including social media, in-house/agency media buying, and brand promotion); develop annual/quarterly strategies and KPIs.

Offline Marketing – Plan offline activities such as billboard ads, media press conferences, and roadshows.

Data-Driven Optimization – Use BI dashboards and A/B testing to continuously refine campaigns; monitor competitor activity.

Cross-Department Collaboration – Coordinate with product, operations, and payment teams to ensure a smooth user journey from registration to deposit and retention.

Compliance Management – Familiarity with PAGCOR and local advertising regulations; ensure all campaigns are compliant.

Job Requirements:

Education: Bachelor's degree or above in Marketing, Business, Management, or related fields.

Experience:

5+ years of experience in overseas market and marketing leadership roles.

Previously served as marketing head in gaming or iGaming industry.

Hands-on experience managing $2M+ USD ad budgets.

Professional Skills:

Mastery of Facebook (Meta), TikTok, Google Ads, Programmatic DSPs, Appsflyer, Firebase, Adjust.

Familiarity with offline marketing tactics including OOH (out-of-home), PR, KOLs, roadshows, and sponsorships.

Management Experience:

3+ years leading cross-functional teams of 10 or more members.

Required Cases:

In the past 5 years, has successfully led campaigns in at least 2 overseas markets.

Managed $2M+ USD budgets and achieved ROI ≥ 5.

Able to provide case studies, data, and creative examples.

Bonus Points:

Familiar with major media, local media, OEM, and eWallet channels in Southeast Asia (especially the Philippines).

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