Delivery and Loyalty Senior Manager

5 days ago

Pasig, National Capital Region, Philippines Jollibee Group Full time

Delivery & Loyalty Senior Manager

Leads the team to achieve long- and short-term sales and brand objectives for the assigned business. Drives the brand agenda and ensures successful execution of campaigns to grow the Delivery Channel and Jollibee's loyalty program.


Brand Marketing Planning & Performance Management


• Created platform vision and strategies to achieve sales and brand goals


• Validated issues and explored opportunities in the Delivery Channel


• Reviewed marketing plans for alignment with Brand Marketing Plan (BMP)


• Oversaw marketing performance based on targets, calendar, and standards


• Analyzed consumer and competitor data to guide strategy development


Store Activations & Promotions Management


• Drove execution of activations and promotions for Delivery and Loyalty


• Influenced key stakeholders for seamless implementation


• Ensured alignment of promotions with brand equity and strategy


Advertising & Merchandising


• Set campaign direction based on platform vision and BMP


• Reviewed post-campaign evaluations and developed action plans


• Assessed campaign briefs against corporate marketing guidelines


Financial Analysis, Budget Management & Demand Planning


• Controlled marketing expenditures and ensured target achievement


• Prioritized strategies for optimal A&P allocation


• Negotiated with agencies to optimize benefits and minimize costs


• Set sales growth targets and reviewed forecasts


• Defined gross margin to ensure bundle and promotion profitability


Brand Digital Commerce Management


• Acted as Marketing SPOC for digital commerce initiatives


• Directed design and content of Delivery Channel websites


• Leveraged technology enablers to drive sales and market share


Loyalty Program


• Developed national loyalty strategies aligned with business goals


• Oversaw loyalty program development and management


• Monitored performance and calibrated strategies


• Facilitated communication between SBU, RBU, and franchisees


People Management & Development


• Organized department and selected qualified candidates


• Created succession plans and development plans for direct reports


• Conducted performance evaluations and identified key talents


• Drove employee engagement and resolved issues


• Served as SME for training and special projects

JOB QUALIFICATIONS

  • Must have a Bachelor's Degree in Business Administration, Marketing or any related course.
  • Post-graduate degree is an advantage.
  • Must have at least 5 years of experience in Brand Management, Marketing or Advertising, preferably at least 2 years leading a category.
  • Must have an experience in developing and launching an advertising or integrated marketing campaign, e-commerce and new toy concept launches.
  • Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week)

Jollibee Foods Corporation is the hiring entity for this requisition.

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