E-Commerce Brand and Marketing Manager

Salary: ₱30,000 per month

Location: Manila

Employment Type: Full-time

Reports To: COO

About the Role

The Brand and Marketing Manager will lead the strategic direction, development, and execution of brand and marketing initiatives — from concept to launch. This includes driving new product development, defining pricing strategies, and ensuring the brand maintains a strong market position. The ideal candidate is both creative and analytical, capable of turning insights into impactful business strategies that deliver growth.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute brand strategies that strengthen the company's market presence and customer loyalty.
• Ensure all marketing communications consistently reflect brand identity, tone, and positioning.
• Conduct market research to identify emerging trends, competitive movements, and consumer insights.
• Lead brand innovation initiatives to stay ahead in dynamic markets.

New Product Development (NPD)

• Collaborate with product development, R&D, and sales teams to conceptualize and launch new products.
• Lead the go-to-market strategy — from idea generation, feasibility studies, packaging, and naming to full-scale launch.
• Manage product lifecycle planning, including refreshes, rebranding, and phase-outs.
• Use consumer feedback and data analytics to guide product improvement and future pipeline planning.

Pricing & Market Strategy

• Develop pricing strategies that balance profitability, competitiveness, and customer value.
• Conduct market and cost analysis to determine optimal pricing models for various product categories.
• Support sales and finance teams in setting trade terms, margins, and promotional pricing.
• Continuously monitor market shifts and adjust pricing to maintain competitiveness.

Marketing Campaigns & Promotions

• Plan and execute integrated marketing campaigns across digital, social, and offline channels.
• Lead product launches, brand activations, and events to maximize awareness and conversion.
• Manage relationships with agencies, influencers, and media partners to expand brand reach.
• Oversee ad spend and ensure ROI-driven marketing investments.

Analytics & Performance Management

• Track and analyze key metrics (brand health, sales uplift, campaign performance).
• Translate insights into actionable recommendations for business growth.
• Prepare monthly reports and strategy reviews for management.

Leadership & Collaboration

• Manage a marketing team and coordinate with cross-functional departments (Sales, Operations, R&D, Finance).
• Foster an innovative, data-driven, and collaborative culture within the marketing department.
• Mentor and develop team members to build strong marketing capabilities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is an advantage.
• At least 5–7 years of experience in brand management, product development, or marketing.
• Proven track record in launching new products and developing pricing models.
• Strong analytical and strategic planning skills.
• Excellent communication and leadership abilities.
• Proficient in marketing analytics tools (Google Analytics, CRM systems, etc.) and MS Office/Google Suite.

Preferred Experience

• Background in FMCG, consumer goods, or e-commerce industries.
• Familiarity with market research, category management, or trade marketing.
• Strong understanding of both digital marketing and traditional channels.

Compensation & Benefits

• Competitive salary and performance-based incentives
• Health and wellness benefits
• Career growth and professional training opportunities
• Collaborative and innovation-driven work environment

Job Type: Full-time

Pay: Php30,000.00 per month

Work Location: In person