Brand Manager

3 weeks ago


Ortigas, Philippines TigerUX Full time

BRAND MANAGER – FOOD CATEGORY Responsibilities: • Analyzes consumer insights, defines target markets, channels, and effective communication vehicles. • Mines and collates data to support the Annual Marketing Intent. • Prepares product orientation materials and updates the brand fact book. • Monitors new product development and creates sales launch kits. • Prepares product transition and rationalization plans. • Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory. • Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU). • Assists in coordinating ATL campaigns with internal teams and third-party suppliers. • Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-expiry items, and implementation of other promotions. • Organizes product sample requests and brand review presentations. • Conducts occasional trade check. • Occasional visits and alignment meetings with the distributors. • Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans. • Routes, tracks, and archives approvals and documents. • Collect data for analyzing Demand Forecast Accuracy and brand profitability. Qualifications: • Bachelor’s degree in Business Management, Marketing, or Communication Arts or related field. • At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category. • Experience in the consumer goods industry is a plus. • Proficient in market research, project management, presentations, and MS Office • Strong technical, numerical, administrative, and communication skills. Benefits: • Company Christmas gift • Company events • Health insurance • Life insurance • Paid training • 13th month salary • Performance bonus Industry: FMCG Location: Ortigas Work Schedule/Set-up: • Monday – Friday / Dayshift • Travel to the Plant if needed. • Occasional fieldwork to monitor brand/competitive performance. • Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc., if needed.


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