Brand Partnership Manager
3 days ago
Job Summary:
The Brand Partnership Manager will be responsible for the generation of revenues by building, maintaining, and expanding strategic relationships with brands and key partners through collaboration with Shopee,Lazada and TikTok. This role involves driving growth through effective collaborations, campaign execution, and maximizing brand presence on all platforms. The ideal candidate should have strong negotiation skills, digital marketing knowledge, and a deep understanding of e-commerce and social commerce trends.
Key Responsibilities:
- Partnership Development:
- Identify and onboard potential brand partners to collaborate on Shopee, Lazada and TikTok.
- Maintain strong relationships with existing partners, ensuring long-term collaborations.
- Campaign Strategy & Execution:
- Develop co-branded campaigns that drive visibility, engagement, and conversions.
- Work closely with internal marketing, sales, and content teams to align strategies with platform trends.
- Optimize brand campaigns using TikTok Shop, Lazada and Shopee Ads solutions.
- Platform Growth:
- Leverage TikTok creator collaborations, livestreaming, and Shopee/Lazada promotions to boost partner brand sales.
- Monitor competitor activities and emerging trends to recommend strategies for brand growth.
- Performance Tracking:
- Track, analyze, and report on campaign performance, ROI, and partner success metrics.
- Provide actionable insights to partners and internal stakeholders.
- Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3–5 years of experience in brand partnerships, account management, or e-commerce.
- Strong knowledge of Shopee, Lazada, TikTok, and social commerce ecosystem.
- Excellent communication, negotiation, and presentation skills.
- Data-driven, with the ability to analyze campaign performance and derive insights.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Preferred Skills:
- Experience with influencer marketing and KOL (Key Opinion Leader) management.
- Familiarity with TikTok Creator Marketplace and Shopee Ads Manager.
- Strong network within FMCG, beauty, fashion, or lifestyle brands.
- Creative mindset with the ability to spot trends and co-create engaging campaigns.
Job Type: Full-time
Pay: From Php40,000.00 per month
Benefits:
- Pay raise
Work Location: In person
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