Marketing Communications Specialist

5 days ago

Pasig, National Capital Region, Philippines First Gen Corporation Full time

At First Gen, we take pride in our work of energizing the Philippines through clean power generation technologies. As we grow to become the best in the industry, we are continuously searching for talent who are driven, empowered, and passionate about making a positive difference in the world.

We provide employees with ample opportunities and resources that enable them to perform at their best, contribute value, and help us achieve our Mission of "forging collaborative pathways for a decarbonized and regenerative future.

Key Responsibilities:

Content Creation

  • Develop, write, and edit marketing content including press releases, marketing materials, social media posts, and website copy.
  • Ensure all content is aligned with brand guidelines and communicates the company's value propositions effectively.

Communication Campaign Management

  • Plan and execute marketing campaigns across various channels (digital, print, social media, events).
  • Collaborate with internal teams (media, sales, product managers) to create and distribute campaign materials.

Responsibilities

  • Media Relations: Pitch stories, handle media inquiries, and manage press releases to secure media coverage.
  • Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.
  • Monitor social media channels, respond to comments and messages, and analyze performance metrics.
  • Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive insights.
  • Analyze campaign performance and provide insights and recommendations for future strategies.
  • Brand Management: Ensure all marketing communications are consistent with the company's brand identity and voice.
  • Maintain and update brand guidelines and assets.

Qualifications

  • Bachelor's degree in communications, marketing, public relations or any related course. Open to fresh graduates.
  • At least 2-4 years of work experience in Marketing Communication and familiarity with marketing campaigns.

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