Senior Google Ads and SEO Lead

About the Business

You'll be working with a well-established New Zealand supplier in the industrial storage and materials-handling sector, specialising in commercial racking systems for:

• Warehouses & distribution centres
• Transport & logistics operators
• Manufacturers & trade suppliers
• Retail hardware chains

This business sits in a high-demand niche where customer decisions are driven by safety, compliance, and large-scale operational needs. They have a strong market presence, long-standing clients, and a reputation for reliability — but there is huge untapped potential in digital lead generation.

Their website is built on WordPress, with multiple interconnected brands servicing industrial equipment, forklifts, racking systems, and warehouse products. They're ready to step up their digital performance, and you'll play a key role in that evolution.

This is a hands-off, trust-based environment. They value energy, initiative, and a data-first approach — someone who is excited about testing, improving, and scaling what works.

About the Role

We're looking for a Senior Google Ads & SEO Lead to sharpen and scale digital performance across a portfolio of industrial B2B websites. Your primary mission is lead generation — increasing qualified enquiries from businesses needing industrial storage solutions and related equipment.

You'll take the reins on a $5K/month Google Ads budget, review the current SEO footprint, and build structured, measurable pathways to better results. This is a part-time contractor role (~20 hours/week) with long-term potential for the right person.

What You'll Do
Google Ads (Core Focus)

• Overhaul and optimise Search + Performance Max campaigns for better cost-per-lead
• Identify wasted spend and reallocate budgets for stronger efficiency
• Conduct keyword improvements, negative keyword expansion, and landing page alignment
• Build A/B tests (ads, copy, extensions) to increase conversions
• Identify quick wins to push leads from 10–12 per week to 15+

SEO Strategy & Roadmap

• Complete technical and on-page SEO audits for multiple sites

• Develop a 3–6 month roadmap that prioritises:

• quick visibility wins

• long-term ranking opportunities
• fixes to improve crawlability and site structure
• Recommend content improvements (no writing required)
• Collaborate with a developer to action technical fixes

Reporting & Visibility

• Deliver monthly performance reports (PDF or Looker Studio)
• Offer weekly summaries with insights, issues, and next steps
• Translate complex results into simple, business-friendly updates

Collaboration & Workflow

• Join fortnightly check-ins with marketing and operational stakeholders
• Use Trello for task tracking and email for core communication
• Coordinate with a developer and external content support as needed
• Create your own SOPs and workflows — full autonomy

Who Thrives in This Role

You're a good fit if you are:

• Energetic, curious, and proactive — you don't wait to be told what's next
• Analytical and structured — you enjoy finding patterns and cleaning up messy accounts
• A confident communicator — you can articulate what's happening and why
• Comfortable running things independently with minimal supervision
• Enjoy working with industrial B2B businesses where decisions are practical, logical, and ROI-driven

Must-Have Experience

• 6+ years in digital marketing, heavily focused on Google Ads (Search + PMax)
• Proven experience in lead generation, preferably in B2B or technical industries
• Strong SEO understanding — audits, recommendations, and strategic insight
• Able to diagnose problems quickly and offer clear, executable solutions
• Strong comfort with GA4, tracking basics, and keyword strategy
• Excellent time management and self-discipline

Nice-to-Haves

• Experience with industrial or manufacturing sectors
• WordPress familiarity
• Looker Studio dashboards
• Understanding of CRO and landing page optimisation
• Confidence juggling several brands or websites

Why This Role Is Exciting

Impact: Your work directly drives growth for a major player in a practical, high-demand industry.

Autonomy: No micromanagement. You own the roadmap, the testing, and the performance.

Variety: Multiple brands, multiple sites, and a mix of ads + SEO — never boring.

Flexibility: 20 hours per week, remote, outcome-focused.

Growth Potential: Room to expand your responsibilities and deepen your strategic footprint over time.

If you're an energetic, data-led Google Ads expert who loves turning budgets into leads — and you want a role that gives you ownership, flexibility, and impact — we'd love to hear from you.

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