Associate Creative Director
2 weeks ago
Responsibilities
Innovative & Analytical Mindset
• Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration
• Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions.
• Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.
• Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities.
• Develops and evaluates creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management.
• Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique.
• Leads the creative efforts on new business assignments, as needed.
• Ensures that creative presentations to the client meet the highest professional standards.
• Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff.
• Imparts outdoor industry expertise and experience to the team.
• Conceives and create experience design solutions that meet client objectives
• Effectively communicate creative concepts and strategies to both clients and our internal team.
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Brainstorms and developing campaigns while working with clients on multiple projects at once
• Assists the Creative Director to improve the Creative group's technical and creative performance.
• Help ensure that deadlines and budgets are met.
• Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals.
• Extends client relationships and explore new ways to deliver value.
• Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Provides leadership and professional development to department staff
• Mentors and trains team members, write performance reviews, and allocate work
• Set goals and KPIs for each team member, and works with them to achieve these.
Qualifications
Education and Experience Required
• 8+ years of network agency experience with a primarily Copywriting background
• A proven track record of people management skills, alongside conceptual creative ability and judgment
• Successful client contact experience and ability to grow business organically
• The ability to work collaboratively with account management
• Excellent presentation skills
• Successful experience in managing creatives
• The availability and commitment to work extra hours as needed to ensure client satisfaction
• Demonstrated experience in events (client/brand)
• Understanding of consumer behaviours and industry trends
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